PTI Audience Graph • Social Signal

Michael Wilbon is the strongest pull in PTI's top 10, at 0.87 — and the shape is a two-peak structure, with a dense cluster of ESPN-adjacent TV personalities and journalists on one side and a looser set of sports-media properties on the other.

The neighbor set is dominated by Celebrities and Influencers, specifically TV Personalities and Journalists. Louis Riddick (0.86), Sage Steele (0.85), Rachel Nichols (0.83), and Michelle Beadle (0.81) form the TV Personalities cluster; Hannah Storm (0.80) and Tony Reali (0.80) sit just behind them. The second peak is anchored by NFL Films (0.80), the only Organizations entry in the top 10, which pulls the audience shape toward institutional football coverage rather than individual talent. Roger Goodell (0.81), classified as a Professional, reinforces that NFL-infrastructure pull. The lone outlier in the top 10 is Fifth Third Bank (0.78), a Finance brand — the only non-sports, non-media entity in the set — whose presence suggests a regional or demographic overlap that the sports-media cluster alone doesn't explain.

No other TV Shows appear in the top 10 alongside PTI, meaning the audience shape is defined almost entirely by the individual talent and institutional brands that surround the show rather than by comparable programs.

The two-peak structure — ESPN talent on one side, NFL infrastructure on the other — points to an audience that follows both the personalities and the league itself, not just the format.

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Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/pti

{ "handle": "pti", "title": "PTI", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "pti", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "realmikewilbon", "title": "Michael Wilbon", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8656, "drivers": [ "Q02", "E02", "P02", "P04", "Q04" ] }, { "handle": "lriddickespn", "title": "Louis Riddick", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8593, "drivers": [ "N03", "P02", "E06", "Q02", "N01" ] }, { "handle": "sagesteele", "title": "Sage Steele", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8512, "drivers": [ "Q02", "P04", "P02", "E06", "P01" ] }, { "handle": "rachel__nichols", "title": "Rachel Nichols", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8292, "drivers": [ "P04", "P02", "M01", "N01", "Q02" ] }, { "handle": "michelledbeadle", "title": "Michelle Beadle", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8116, "drivers": [ "P04", "N03", "P03", "N01", "Q01" ] }, { "handle": "nflcommish", "title": "Roger Goodell", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.8089, "drivers": [ "P04", "P02", "P03", "Q01", "E06" ] }, { "handle": "hannahstormespn", "title": "Hannah Storm", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8002, "drivers": [ "P04", "Q02", "P03", "E06", "M01" ] }, { "handle": "tonyreali", "title": "Tony Reali", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7985, "drivers": [ "P04", "P02", "M01", "P01", "P03" ] }, { "handle": "nflfilms", "title": "NFL Films", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.7983, "drivers": [ "N03", "Q02", "P04", "P02", "I01" ] }, { "handle": "fifththird", "title": "Fifth Third Bank", "category": "Brands", "subcategory": "Finance", "similarity": 0.7778, "drivers": [ "Q02", "N03", "P04", "P01", "P02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/pti

PTI

Nearest neighbors by audience shape

Raw data