Playground →
Two neighbors sit at the top of Public Storage's similarity graph with nearly identical scores — 7-Eleven at 0.93 and Moving & Storage at 0.93 — and they represent genuinely different audience neighborhoods, which is the defining structural feature here.
The shape is two-peak. One peak is same-kind: Moving & Storage (0.93), Extra Space Storage (0.89), and CubeSmart (0.84) form a tight cluster of Moving and Storage subcategory neighbors — the audience that looks exactly like what Public Storage is. The other peak is something else entirely: 7-Eleven (0.93) leads a cross-kind cluster that includes Caliber Collision (0.88) and Crash Champions (0.84), both Automotive Maintenance and Repair Services, alongside LA Fitness (0.88) from Fitness Centers and Gyms, and DHL Express (0.88) from Transport and Logistics. These are brick-and-mortar service providers — physical-location businesses that people visit for functional, non-discretionary needs. Floor and Decor (0.87) and Bank of America (0.84) extend the same pattern into home goods retail and banking. Pep Boys (0.84) adds a third Automotive neighbor, reinforcing how strongly the auto-services cluster pulls.
The top 10 split cleanly: three Moving and Storage peers on one side, and a broad coalition of in-person service and utility brands on the other — suggesting Public Storage's audience is shaped as much by the habit of using physical service locations as by any storage-specific interest.
