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Publishers Weekly

Marketing Channels
Magazines
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Publishers Weekly's top 10 neighbors are a tight mix of book publishers and news-adjacent media — no single entity pulls away from the pack, and the scores span only 0.97 to 0.96 across the full set.

The shape is flat: Simon & Schuster leads at 0.97, followed by Alfred A. Knopf at 0.97 and Little, Brown and Co at 0.97, with Penguin Random House at 0.97 and Guardian Books at 0.96. Similarity here measures how closely two entities' audiences resemble each other in composition; the compressed range means no neighbor is structurally dominant. Five of the top 10 are Book Publishers — Scribner (0.96) rounds out that cluster — while the remaining four are drawn from News Publishers and adjacent media: Guardian Books, The Daily Beast (0.96), Salon (0.96), and Mother Jones (0.96). The only Journalist in the top 10 is Chris Hayes at 0.96, sitting between the publishing cluster and the news-media cluster. Publishers Weekly shares its own subcategory — Magazines — with Salon (0.96) as the one other Magazine in the top 10.

The flat distribution across book publishers and left-leaning news media suggests Publishers Weekly's audience is defined less by a single adjacent community than by a broad overlap with readers who follow both literary publishing and political journalism simultaneously.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "publisherswkly", "title": "Publishers Weekly", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "publisherswkly", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "simonschuster", "title": "Simon & Schuster", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.9716, "drivers": [ "A02", "G01", "I01", "G03", "J04" ] }, { "handle": "aaknopf", "title": "Alfred A. Knopf", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.9715, "drivers": [ "A02", "G01", "I01", "G03", "J02" ] }, { "handle": "littlebrown", "title": "Little, Brown and Co", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.9712, "drivers": [ "A02", "G01", "I01", "G03", "N03" ] }, { "handle": "penguinrandom", "title": "Penguin Random House", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.9677, "drivers": [ "A02", "G01", "I01", "G03", "J04" ] }, { "handle": "guardianbooks", "title": "Guardian Books", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9645, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "scribnerbooks", "title": "Scribner", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.9637, "drivers": [ "A02", "G01", "I01", "G03", "J02" ] }, { "handle": "chrislhayes", "title": "Chris Hayes", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9599, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "thedailybeast", "title": "The Daily Beast", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9593, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "salon", "title": "Salon", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9577, "drivers": [ "A02", "G01", "I01", "G03", "J04" ] }, { "handle": "motherjones", "title": "Mother Jones", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9555, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] } ] }
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