Bill Pulte's top 10 neighbors span video game franchises, combat sports figures, lifestyle creators, and reality TV stars — with no single dominant pull and scores compressed between 0.93 and 0.89.
The shape is flat. MrBeast leads at 0.93, followed closely by Conor McGregor at 0.92 and Fortnite at 0.91. From there, Shane Dawson (0.91), Dana White (0.91), Call of Duty News (0.91), and Timthetatman (0.90) fill out the cluster with scores that barely separate from one another. Subcategory-wise, the top 10 breaks down as: one Lifestyle, one Athlete, two Video Game Franchises, one Reality TV Star, one Professional, and one Tech Personality — a genuinely mixed set with no subcategory holding more than two slots. Dana White is the only other Professional in the top 10, sharing Pulte's own subcategory at 0.91.
What's notable is the cross-kind character of the cluster. Pulte's nearest audiences are shaped by gaming brands, combat sports personalities, and internet-native creators — not by finance, business media, or other Professionals. The one subcategory match (Dana White) sits alongside Fortnite and Call of Duty franchises, suggesting the audience composition here is driven by something that cuts across those categories rather than by any single content vertical.
The flat shape indicates an audience with broad, diffuse overlap across mainstream internet culture rather than a concentrated affinity for any one corner of it.