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PUMP RULES

Marketing Channels
TV Shows
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Four of PUMP RULES' ten nearest neighbors are Reality TV Stars — Tamra Judge (0.72), Heather Dubrow (0.72), Brandi Glanville (0.67), and Vicki Gunvalson (0.67) — making that subcategory the single largest cluster in the set, even though PUMP RULES itself is a TV Show.

The shape is broad, meaning no single neighbor dominates and overlap spreads across many entities. Vanderpump Rules is the strongest signal at 0.85, followed by Sur Restaurant at 0.76 — a brand directly tied to the show's world — and Below Deck Med at 0.74, the only other TV Show in the top 10 besides Vanderpump Rules. Beyond that core, the neighbor set widens in unexpected directions: Rumble, an entertainment platform, sits at 0.68, and Credit Unions appears at 0.67 — a Financial subcategory entry with no thematic connection to reality television, whose presence reflects audience shape rather than content overlap. Michael Bublé, the sole musician in the top 10, rounds out the set at 0.66. The mix of Bravo-adjacent reality stars, a restaurant brand, an alternative video platform, a financial institution, and a pop musician signals an audience whose composition is shared by a wide and structurally diverse range of entities.

The broad shape here reflects an audience that doesn't belong exclusively to one content niche — it maps onto reality TV, lifestyle brands, and well beyond.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "pumprules", "title": "PUMP RULES", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "pumprules", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "vanderpumprules", "title": "Vanderpump Rules", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8524, "drivers": [ "F04", "H04", "E02", "A06", "K02" ] }, { "handle": "surrestaurant", "title": "Sur Restaurant", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.7595, "drivers": [ "F04", "H04", "E02", "Q08", "K02" ] }, { "handle": "belowdeckmedtv", "title": "Below Deck Med", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7352, "drivers": [ "F04", "K02", "J02", "H04", "J05" ] }, { "handle": "tamrajudgeoc", "title": "Tamra Judge", "category": "Celebrities and Influencers", "subcategory": "Reality TV Stars", "similarity": 0.7233, "drivers": [ "H04", "J02", "P03", "Q07", "E02" ] }, { "handle": "heatherdubrow", "title": "Heather Dubrow", "category": "Celebrities and Influencers", "subcategory": "Reality TV Stars", "similarity": 0.7175, "drivers": [ "H04", "J02", "P03", "P04", "K02" ] }, { "handle": "rumblevideo", "title": "Rumble", "category": "Brands", "subcategory": "Entertainment Platforms", "similarity": 0.68, "drivers": [ "F04", "K02", "H04", "E02", "I01" ] }, { "handle": "brandiglanville", "title": "Brandi Glanville", "category": "Celebrities and Influencers", "subcategory": "Reality TV Stars", "similarity": 0.6749, "drivers": [ "F04", "J02", "H04", "A06", "K02" ] }, { "handle": "credit-unions", "title": "Credit Unions", "category": "Financial", "subcategory": "Credit Unions", "similarity": 0.6746, "drivers": [ "F04", "K02", "I01", "P03", "E02" ] }, { "handle": "vgunvalson", "title": "Vicki Gunvalson", "category": "Celebrities and Influencers", "subcategory": "Reality TV Stars", "similarity": 0.6673, "drivers": [ "H04", "P04", "A06", "P03", "F04" ] }, { "handle": "michaelbuble", "title": "Michael Bublé", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.6636, "drivers": [ "F04", "A06", "Q08", "E02", "K02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: