Playground →
Seven of QSR's ten nearest neighbors by audience shape are gaming entities — four game developers, one video game franchise, one entertainment platform, and one tech personality — while only three are fellow restaurants.
The shape is flat: scores run from Call of Duty at 0.91 down to Pizza Hut at 0.88, a span of just 0.04 across the entire top 10. No single neighbor dominates; the band is tight and mixed. The gaming cluster is led by Call of Duty (0.91) and Treyarch Studios (0.91), followed by Markiplier (0.89), Xbox (0.89), Infinity Ward (0.89), Activision (0.88), and Rockstar Games (0.88). The restaurant neighbors — Little Caesars (0.89), McDonald's (0.89), and Pizza Hut (0.88) — sit within the same narrow band but are outnumbered more than two to one by gaming entities. The audience shape QSR shares with its own category peers is essentially the same shape it shares with game developers and franchises — the two clusters are not meaningfully separated by score.
That compression across a cross-category mix signals an audience whose composition aligns broadly with gaming and fast food simultaneously, rather than clustering tightly around either.
