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Quanta Magazine

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The top 10 neighbors for Quanta Magazine span four distinct subcategories — magazines, tech personalities, technology brands, and websites — with scores compressed into a narrow band from 0.93 to 0.95, the defining signature of a flat shape.

MIT Technology Review (0.95) and Scientific American (0.94) are the two magazines in the top 10, sitting alongside three tech personalities: Naval Ravikant (0.94), Chamath Palihapitiya (0.94), and Vitalik Buterin (0.93). Technology brands Slack (0.94) and Notion (0.94) appear alongside fellow websites Hacker News (0.94) and Futurism (0.94). The lone outlier by subcategory is Ed Yong (0.93), classified as an Author. Quanta itself is a Website, and only two of the top 10 neighbors share that subcategory — Hacker News and Futurism — making this a predominantly cross-kind cluster. The dominant pull is not other science or tech websites but a mix of science-adjacent magazines, tech-world personalities, and productivity technology brands, all drawing audiences of comparable composition.

No single neighbor dominates; the scores are separated by just 0.013 across all ten. That compression reflects an audience whose shape is recognizable across a wide range of tech-and-science-adjacent entities rather than tightly bound to any one of them.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "quantamagazine", "title": "Quanta Magazine", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "quantamagazine", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "techreview", "title": "MIT Technology Review", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9475, "drivers": [ "G01", "G03", "A02", "A06", "A03" ] }, { "handle": "naval", "title": "Naval Ravikant", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9445, "drivers": [ "A02", "G01", "G03", "A06", "G02" ] }, { "handle": "chamath", "title": "Chamath Palihapitiya", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.941, "drivers": [ "A02", "G01", "G03", "A06", "G02" ] }, { "handle": "sciam", "title": "Scientific American", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9378, "drivers": [ "A02", "G03", "G01", "J01", "G02" ] }, { "handle": "slackhq", "title": "Slack", "category": "Brands", "subcategory": "Technology", "similarity": 0.9373, "drivers": [ "G01", "A02", "G03", "A06", "G02" ] }, { "handle": "newsycombinator", "title": "Hacker News", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9368, "drivers": [ "A02", "G01", "G03", "A06", "G02" ] }, { "handle": "futurism", "title": "Futurism", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9364, "drivers": [ "A02", "G03", "G01", "A06", "G02" ] }, { "handle": "notionhq", "title": "Notion", "category": "Brands", "subcategory": "Technology", "similarity": 0.9357, "drivers": [ "G03", "G01", "A02", "A06", "G02" ] }, { "handle": "naturemedicine", "title": "Nature Medicine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9349, "drivers": [ "G03", "A02", "G01", "A06", "J01" ] }, { "handle": "edyong209", "title": "Ed Yong", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9345, "drivers": [ "A02", "G03", "G01", "J01", "G02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: