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Bloomberg Quicktake

Marketing Channels
News Publishers
Playground →Docs

Bloomberg Quicktake's top 10 neighbors span news publishers, tech-focused magazines, websites, and individual tech personalities — a mix that holds together without any single neighbor pulling far ahead of the rest. Similarity scores run from 0.98 at the top to 0.98 at the bottom of the set, a band of less than one point across all ten.

Three neighbors are fellow News Publishers: The Economist (0.98), Bloomberg Businessweek (0.98), and Business Insider (0.98). Two are Magazines with a technology orientation: Mashable (0.98) and WIRED (0.98). Two are Websites: Medium (0.98) and TechCrunch (0.98). The remaining three cross into different kinds entirely: World Economic Forum (0.98), a Research Organization, and two Tech Personalities — Jack Dorsey (0.98) and Evan Williams (0.98). The presence of individual tech figures alongside institutional publishers is the most structurally notable feature of the set; the audience shape that fits Bloomberg Quicktake also fits the founders of Twitter and Medium, not just the outlets they might read.

The flat distribution across these subcategories suggests an audience defined less by loyalty to a single media format than by a consistent interest profile that cuts across publishers, platforms, and prominent individuals in the technology and global-affairs space.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "quicktake", "title": "Bloomberg Quicktake", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "quicktake", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "theeconomist", "title": "The Economist", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9822, "drivers": [ "A02", "G01", "G03", "I01", "A01" ] }, { "handle": "bw", "title": "Bloomberg Businessweek", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9812, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "wef", "title": "World Economic Forum", "category": "Organizations", "subcategory": "Research Organizations", "similarity": 0.9806, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "jack", "title": "Jack Dorsey", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9802, "drivers": [ "A02", "G01", "G03", "I01", "A06" ] }, { "handle": "ev", "title": "Evan Williams", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9793, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "mashable", "title": "Mashable", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9792, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "businessinsider", "title": "Business Insider", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9786, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "medium", "title": "Medium", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9777, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "techcrunch", "title": "TechCrunch", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9775, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "wired", "title": "WIRED", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9775, "drivers": [ "A02", "G01", "G03", "I01", "A01" ] } ] }
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