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Quizizz

Brands
Education
Playground →Docs

Quizizz's top 10 nearest neighbors span education platforms, teacher communities, a motivational content brand, and a classroom tools resource — with no single neighbor pulling far ahead of the rest.

The shape is broad: scores descend gradually from Nearpod at 0.94 down to Google for Education at 0.79, with no sharp drop-off between them. Similarity here measures how closely two entities' audiences resemble each other in composition. The dominant subcategory across the top 10 is Education — Nearpod (0.94), We Are Teachers (0.87), Teacher2Teacher (0.85), Remind (0.85), GoNoodle (0.84), and ClassDojo (0.81) all carry that subcategory. The two exceptions are TeacherGoals (0.89, subcategory: Motivational) and Google for Education (0.79, subcategory: Tools and Resources), alongside Dave Burgess (0.79, Authors) and Discovery Education (0.79, Education). The cluster is overwhelmingly same-kind: an education brand whose nearest audiences are almost entirely drawn from other education brands and teacher-facing organizations, with only minor crossover into motivational content and classroom tools.

That tight clustering signals an audience defined almost entirely by professional educator identity rather than by any broader consumer or media behavior.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "quizizz", "title": "Quizizz", "category": "Brands", "subcategory": "Education", "resolved": "quizizz", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "nearpod", "title": "Nearpod", "category": "Brands", "subcategory": "Education", "similarity": 0.9413, "drivers": [ "N03", "B01", "C02", "P02", "C03" ] }, { "handle": "teachergoals", "title": "TeacherGoals", "category": "Miscellaneous", "subcategory": "Motivational", "similarity": 0.8871, "drivers": [ "N03", "C02", "P02", "I01", "G01" ] }, { "handle": "weareteachers", "title": "We Are Teachers", "category": "Organizations", "subcategory": "Education", "similarity": 0.8668, "drivers": [ "C02", "B01", "G01", "I01", "A02" ] }, { "handle": "teacher2teacher", "title": "Teacher2Teacher", "category": "Organizations", "subcategory": "Education", "similarity": 0.8519, "drivers": [ "C02", "N03", "B01", "G01", "A02" ] }, { "handle": "remindhq", "title": "Remind", "category": "Brands", "subcategory": "Education", "similarity": 0.8464, "drivers": [ "N03", "C02", "G01", "I01", "A02" ] }, { "handle": "gonoodle", "title": "GoNoodle", "category": "Brands", "subcategory": "Education", "similarity": 0.8404, "drivers": [ "N03", "B01", "C02", "A02", "G01" ] }, { "handle": "classdojo", "title": "ClassDojo", "category": "Brands", "subcategory": "Education", "similarity": 0.8109, "drivers": [ "C02", "B01", "I01", "G01", "A02" ] }, { "handle": "burgessdave", "title": "Dave Burgess", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.7942, "drivers": [ "N03", "C02", "I01", "G01", "A02" ] }, { "handle": "discoveryed", "title": "Discovery Education", "category": "Organizations", "subcategory": "Education", "similarity": 0.7938, "drivers": [ "C02", "N03", "B01", "E06", "I01" ] }, { "handle": "googleforedu", "title": "Google for Education", "category": "Miscellaneous", "subcategory": "Tools and Resources", "similarity": 0.7856, "drivers": [ "C02", "N03", "B01", "Q01", "I01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: