Quartz Audience Graph • Social Signal

Quartz's top 10 neighbors span five distinct subcategories — Websites, Journalists, Tech Personalities, Authors, B2B brands, a Restaurant brand, and a fellow News Publisher — with no single type dominating the cluster. Similarity here measures how closely two entities' audiences resemble each other in composition; scores across the top 10 run from 0.99 to 0.98, a band so compressed that no single neighbor stands out structurally.

The mix is genuinely cross-kind. Digiday (0.99) leads the set as a Website, followed by Alexis Ohanian Sr. (0.98), a Tech Personality, and WeWork (0.98), a Technology brand — neither of which shares Quartz's News Publisher subcategory. Michael Barbaro (0.98) is the lone Journalist in the top 10, and Co.Design (0.98) and Nieman Lab (0.98) round out the Websites cluster. The most unexpected entry is Momofuku (0.98), a Restaurant brand, sitting alongside Anand Giridharadas (0.98), an Author, and R/GA (0.98), a B2B firm. The Markup (0.98) is the only other News Publisher in the top 10. The pattern is a media-and-professional-class audience that cuts across editorial, tech, and design verticals rather than clustering tightly around any one of them.

The flat shape and cross-kind composition together suggest an audience defined less by a single content category than by a professional orientation that travels across journalism, technology, and design simultaneously.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/qz

{ "handle": "qz", "title": "Quartz", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "qz", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "digiday", "title": "Digiday", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9856, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "alexisohanian", "title": "Alexis Ohanian Sr.", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9849, "drivers": [ "A02", "G01", "G03", "I01", "A01" ] }, { "handle": "wework", "title": "WeWork", "category": "Brands", "subcategory": "Technology", "similarity": 0.9847, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "mikiebarb", "title": "Michael Barbaro", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9839, "drivers": [ "A02", "G01", "G03", "I01", "A01" ] }, { "handle": "fastcodesign", "title": "Co.Design", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9838, "drivers": [ "G01", "A02", "G03", "I01", "E06" ] }, { "handle": "momofuku", "title": "Momofuku", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.9834, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "anandwrites", "title": "Anand Giridharadas", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9833, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "themarkup", "title": "The Markup", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.983, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "rga", "title": "R/GA", "category": "Brands", "subcategory": "B2B", "similarity": 0.9827, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "niemanlab", "title": "Nieman Lab", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9824, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/qz

Quartz

Nearest neighbors by audience shape

Raw data