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RACER

Marketing Channels
Magazines
Playground →Docs

RACER's top 10 nearest neighbors span TV personalities, athletes, home-renovation figures, and sports broadcasters — with no other magazine appearing in the set and no single neighbor pulling clearly ahead of the rest.

The shape is flat: scores run from IndyCar on NBC at 0.80 down to The Ramsey Show at 0.77, a range of just three points across ten neighbors. The subcategory breakdown tells the real story. Five of the ten are TV Personalities — Jonathan Scott (0.79), Jeff Probst (0.79), Erin Andrews (0.78), Pat Sajak (0.78), and Chip Gaines (0.77) — none of them motorsport-adjacent by subcategory. Two are Athletes: Mike Golic Jr (0.79) and Mike Golic (0.77). The remaining three are a TV Show (IndyCar on NBC), a TV Channel (HGTV, 0.77), and a Podcast/Radio entry (The Ramsey Show). IndyCar on NBC is the only neighbor whose subcategory connects directly to motorsport coverage; the rest of the cluster is mainstream broadcast and cable television personalities.

That composition — dominated by TV Personalities and Athletes from general sports media, with a notable HGTV-adjacent strand — suggests RACER's audience shape is defined less by niche motorsport fandom than by a broader mainstream American media consumer profile that happens to include racing.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "racermag", "title": "RACER", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "racermag", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "indycaronnbc", "title": "IndyCar on NBC", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7969, "drivers": [ "O02", "I01", "P04", "E05", "P03" ] }, { "handle": "jonathanscott", "title": "Jonathan Scott", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7923, "drivers": [ "N03", "Q01", "A06", "I01", "P03" ] }, { "handle": "mikegolicjr", "title": "Mike Golic Jr", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7894, "drivers": [ "N03", "A06", "P03", "Q01", "E05" ] }, { "handle": "jeffprobst", "title": "Jeff Probst", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.789, "drivers": [ "N03", "P03", "Q01", "P04", "A06" ] }, { "handle": "erinandrews", "title": "Erin Andrews", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7832, "drivers": [ "P03", "N03", "Q01", "P04", "I01" ] }, { "handle": "patsajak", "title": "Pat Sajak", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7793, "drivers": [ "N03", "P03", "A06", "Q01", "P04" ] }, { "handle": "espngolic", "title": "Mike Golic", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7718, "drivers": [ "P03", "A06", "Q01", "I01", "P04" ] }, { "handle": "hgtv", "title": "HGTV", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.7709, "drivers": [ "P03", "N03", "Q01", "I01", "A06" ] }, { "handle": "chipgaines", "title": "Chip Gaines", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7695, "drivers": [ "N03", "A06", "Q01", "P03", "I01" ] }, { "handle": "ramseyshow", "title": "The Ramsey Show", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.7693, "drivers": [ "A06", "N03", "C02", "Q01", "I01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: