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Radiolab

Marketing Channels
Podcasts and Radio
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Radiolab's top 10 neighbors span podcasts, journalists, book publishers, non-profits, and websites — a mixed-subcategory cluster with no single dominant kind and no score that breaks away from the pack.

The shape is flat: the highest similarity in the top 10 belongs to This American Life at 0.99, and the tenth-ranked neighbor, The A.V. Club, sits at 0.98 — a spread of less than two percentage points across the entire set. That compression means no single neighbor is structurally dominant; the audience shape is defined by the cluster as a whole rather than by any one pull.

Tallying the subcategories across the top 10: three are Podcasts and Radio — This American Life (0.99), Crooked Media (0.98), and On the Media (not in top 10 — correcting: the top 10 are This American Life, Ira Glass, Timothy McSweeney, ProPublica, Planned Parenthood Action, Atlas Obscura, Crooked Media, Planned Parenthood, Sam Sanders, and The A.V. Club). Retallying: two are Podcasts and Radio (This American Life, Crooked Media); two are Journalists (Ira Glass at 0.98, Sam Sanders at 0.98); two are Non-Profit (ProPublica at 0.98, Planned Parenthood at 0.98); one is a Book Publisher (Timothy McSweeney at 0.98); one is Activism (Planned Parenthood Action at 0.98); and one is a Website (Atlas Obscura at 0.98). That distribution — journalists, non-profits, and fellow podcasts sharing nearly equal weight — points to an audience that moves fluidly across public-radio adjacent media, investigative publishing, and civic organizations rather than clustering tightly around any single content type.

The flat shape here reflects an audience with broad, evenly distributed overlap across a recognizable ecosystem of public-interest media.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "radiolab", "title": "Radiolab", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "resolved": "radiolab", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "thisamerlife", "title": "This American Life", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9894, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "iraglass", "title": "Ira Glass", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9834, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "mcsweeneys", "title": "Timothy McSweeney", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.9818, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "propublica", "title": "ProPublica", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.981, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "ppact", "title": "Planned Parenthood Action", "category": "Organizations", "subcategory": "Activism", "similarity": 0.9795, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "atlasobscura", "title": "Atlas Obscura", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9784, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "crookedmedia", "title": "Crooked Media", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9782, "drivers": [ "G01", "G03", "A02", "I01", "H02" ] }, { "handle": "ppfa", "title": "Planned Parenthood", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9777, "drivers": [ "G01", "G03", "A02", "I01", "H02" ] }, { "handle": "samsanders", "title": "Sam Sanders", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9769, "drivers": [ "G03", "A02", "G01", "H02", "I01" ] }, { "handle": "theavclub", "title": "The A.V. Club", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9764, "drivers": [ "G01", "G03", "A02", "I01", "H02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: