Playground →
The top 10 neighbors for rag & bone span fashion brands, fashion-adjacent magazines, and digital media properties — a mixed cluster compressed into a narrow band running from 0.98 down to 0.97, with no single neighbor pulling away from the rest.
The shape is flat. Barneys New York sits at the top (0.98), followed closely by Net-a-Porter (0.97) and Oscar de la Renta (0.97) — both Fashion-subcategory brands, as is rag & bone itself. That makes three fellow Fashion brands in the top 10, alongside Stella McCartney (0.96) and Shopbop (0.96). But the remaining five positions belong to media properties: The Cut (0.97), T Magazine (0.97), and WWD (0.97) are all Magazines; STYLECASTER is a Website (0.97); and AP Fashion is a News Publisher (0.97). The split is roughly even — five Fashion or retail brands, five editorial and media outlets — and the scores are so tightly grouped that no single neighbor represents a structural outlier.
What the flat shape reveals is that rag & bone's audience is defined less by loyalty to any one adjacent brand or publication than by a consistent profile that maps equally well across high-end retail, fashion media, and trade press.
