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Rakuten

Brands
Technology
Playground →Docs

Rakuten's top 10 nearest neighbors are a mix of food brands, snack brands, a radio show, a wrestling TV property, and athletes — with no other Technology brand appearing in the set.

The shape is flat: scores run from 0.81 (Sara Lee) down to 0.78 (Cheerios and Hidden Valley Ranch), a range of just 0.03 across all ten positions. No single neighbor dominates. Tallying the subcategories: Food brands account for four of the ten neighbors — Sara Lee (0.81), Campbell Soup Co (0.80), Cheerios (0.78), and Hidden Valley Ranch (0.78). Sweets add two more — TWIZZLERS Twists (0.81) and Hostess Snacks (0.80). The remaining four are a Podcasts and Radio channel (On Air with Ryan Seacrest, 0.81), a TV Show (Impact Wrestling, 0.80), a Beverage brand (Nesquik, 0.79), and an Athlete (Jay 'Christian' Reso, 0.79). The center entity's own subcategory — Technology — has no representative in the top 10.

The flat, cross-kind pattern here points to an audience defined less by technology affinity than by broad mainstream consumer habits spanning packaged food, snack brands, and general entertainment.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "rakuten", "title": "Rakuten", "category": "Brands", "subcategory": "Technology", "resolved": "rakuten", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "saraann_lee", "title": "Sara Lee", "category": "Brands", "subcategory": "Food", "similarity": 0.81, "drivers": [ "O03", "N03", "N04", "Q06", "Q05" ] }, { "handle": "twizzlers", "title": "TWIZZLERS Twists", "category": "Brands", "subcategory": "Sweets", "similarity": 0.8085, "drivers": [ "N03", "O03", "N04", "Q06", "Q05" ] }, { "handle": "onairwithryan", "title": "On Air with Ryan Seacrest", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.8054, "drivers": [ "N03", "O03", "N04", "H04", "E03" ] }, { "handle": "campbellsoupco", "title": "Campbell Soup Co", "category": "Brands", "subcategory": "Food", "similarity": 0.8014, "drivers": [ "N03", "O03", "N04", "Q06", "Q05" ] }, { "handle": "impactwrestling", "title": "Impact Wrestling", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8001, "drivers": [ "O03", "N04", "Q06", "N03", "Q05" ] }, { "handle": "hostess_snacks", "title": "Hostess Snacks", "category": "Brands", "subcategory": "Sweets", "similarity": 0.7974, "drivers": [ "N03", "O03", "N04", "Q06", "Q05" ] }, { "handle": "nesquik", "title": "Nesquik", "category": "Brands", "subcategory": "Beverages", "similarity": 0.7931, "drivers": [ "O03", "N03", "N04", "Q06", "Q05" ] }, { "handle": "christian4peeps", "title": "Jay 'Christian' Reso", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7904, "drivers": [ "O03", "N04", "Q06", "N03", "O02" ] }, { "handle": "thetommydreamer", "title": "Tommy Dreamer", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7873, "drivers": [ "O03", "N04", "Q06", "O02", "A02" ] }, { "handle": "cheerios", "title": "Cheerios", "category": "Brands", "subcategory": "Food", "similarity": 0.7805, "drivers": [ "N03", "O03", "N04", "Q06", "O02" ] } ] }
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