Rasmussen Reports' ten nearest neighbors span politicians, journalists, government officials, and conservative-leaning media channels — with no other Research Organizations appearing in the top 10. Similarity here measures how closely two entities' audiences resemble each other in composition; scores across the top 10 run from 0.93 down to 0.90, a narrow band that defines the flat shape.
Karl Rove (0.93) and News Maker (0.93) sit at the top, separated by less than 0.001. Byron York (0.93) and Ari Fleischer (0.93) follow closely, with Kimberley Strassel (0.92) and Liz Cheney (0.92) rounding out the upper tier. By subcategory, the top 10 breaks down as four Politicians (Karl Rove, Liz Cheney, Reince Priebus, Carly Fiorina), three Journalists (Byron York, Kimberley Strassel, Mary Katharine Ham), one Government Official (Ari Fleischer), one News Publisher (News Maker), and one TV Channel (FOX Business at 0.90). Politicians and journalists together account for seven of the ten slots — a mix that is distinctly cross-kind relative to Rasmussen's own Research Organizations subcategory, which appears nowhere in the top 10.
The flat shape and tight score band mean no single neighbor dominates; instead, the audience that follows Rasmussen Reports looks structurally similar to the audiences of political figures and political journalists across a broad front.