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Athletes dominate the Baltimore Ravens' nearest audiences — but the mix extends well beyond football into sports media, entertainment, and retail in a way that sets this audience apart from a typical NFL team's footprint.
Similarity here measures how closely two entities' audience compositions resemble each other on a 0–1 scale. Torrey Smith leads at 0.90, the strongest pull in the top 10, followed by Desean Jackson at 0.85 and American Deli at 0.85 — the lone non-celebrity entry in the top 10 and a notable cross-kind signal. Atlanta Hawks (0.83) and Michael Vick (0.83) round out the top five.
Tallying the top 10 by subcategory: six are Athletes, one is a Sports Team (Atlanta Hawks), one is a QSR (American Deli), one is a Journalist (Michael Smith, 0.81), and one is a TV Personality (Robin Roberts, 0.80). The Ravens share their own subcategory — Sports Teams — with only one neighbor in the top 10. The dominant pull is Athletes, not fellow teams, and the presence of a quick-service restaurant and a TV personality alongside sports journalists signals an audience whose shape is defined less by team fandom than by a broader constellation of Black sports and entertainment media. Lamar Jackson (0.82) and Gabby Douglas (0.82) extend the athlete cluster across sports, while Michael Smith (0.81) and Robin Roberts (0.80) anchor the media end.
The broad shape here reflects an audience that overlaps widely across athletes, sports journalists, TV personalities, and consumer brands — with no single neighbor pulling far ahead of the rest.
