Playground →
Athletes and spiritual leaders dominate the neighbor set for Reach Records — a music brand whose top 10 nearest audiences contain more of those two subcategories combined than musicians.
The shape is broad: scores run from Lecrae at 0.87 down to YouVersion at 0.82 with no sharp drop-off, meaning many entities pull comparably strong overlap rather than one neighbor towering above the rest. Lecrae is the top neighbor and the only fellow music-subcategory entry in the top 10. Behind him, athletes account for three slots — Trae Young (0.84), Chris Johnson (0.83), and Lamar Jackson (0.83) — while spiritual leaders claim two: Joyce Meyer (0.84) and Tony Evans (0.82). Rounding out the ten are Lil Yachty (0.83, Musicians and Bands), Eric Thomas (0.83, Musicians and Bands), Popeyes Chicken (0.82, Restaurant), and YouVersion (0.82, Technology). That last pair — a QSR brand and a Bible app — signals how wide the audience composition actually runs.
The cross-kind pattern here is the defining structural fact: the audience that follows a music label maps most closely onto athletes, faith figures, and a Bible-app user base, with musicians a minority even in the top 10.
