Playground →
Duncan Hines' top 10 neighbors form a dense cluster of everyday consumer packaged goods — food brands, home care products, and beverages — with no single standout pulling far ahead of the rest.
The shape is flat: scores run from Betty Crocker at 0.95 down to Family Dollar at 0.92, a span of just three points across all ten neighbors. Four of the ten are Food subcategory brands — Betty Crocker (0.95), Butterball (0.94), Campbell Soup Co (0.94), and Hidden Valley Ranch (0.93) — placing Duncan Hines squarely within its own kind. But the cluster doesn't stop there. Three Home brands appear in the top 10: Downy (0.94), Febreze (0.93), and Swiffer (0.92). Two Sweets brands round out the mix — Blue Bunny (0.93) and OREO Cookie (0.91) — alongside one Beverages brand, Sunkist (0.93). Family Dollar (0.92), a Home subcategory entry, is the only non-food-adjacent brand in the set, and its presence alongside laundry and cleaning brands signals that the audience shape here is defined less by baking specifically and more by mainstream household consumption broadly.
No celebrities, media properties, or specialty retailers appear in the top 10; the entire set is consumer packaged goods and value retail, all within the Brands category.
The flat, tightly compressed scores describe an audience whose shape is characteristic of mass-market household brands — one that overlaps almost equally with pantry staples, home care, and everyday sweets.
