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Real Simple

Marketing Channels
Magazines
Playground →Docs

Real Simple's top 10 neighbors are a mix of TV personalities, journalists, authors, and political professionals — no other magazine appears in the set, and no single neighbor pulls far ahead of the rest.

Similarity here measures how closely two entities' audiences resemble each other in composition. The shape is flat: the scores run from Savannah Guthrie at 0.91 down to Chris Krebs at 0.89, a spread of just two points across all ten neighbors. There is no dominant anchor and no structural gap between positions one and ten.

By subcategory, the top 10 breaks down as: three TV Personalities (Savannah Guthrie, Willie Geist, Tom Brokaw), three Journalists (David French, Kirsten Powers, Chuck Todd), one Author (Jon Meacham), two Professionals (Tom Nichols, Frank Luntz), and one Government Official (Chris Krebs). Every neighbor is a Celebrities and Influencers entity; no brands, organizations, or other marketing channels appear in the top 10. The cluster is entirely cross-kind — Real Simple is a Magazine, and none of its ten nearest neighbors share that subcategory.

The flat, cross-kind shape suggests Real Simple's audience is defined less by magazine-reading behavior than by an appetite for centrist political commentary and mainstream broadcast news.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "realsimple", "title": "Real Simple", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "realsimple", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "savannahguthrie", "title": "Savannah Guthrie", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9136, "drivers": [ "A02", "A01", "G01", "J01", "J02" ] }, { "handle": "williegeist", "title": "Willie Geist", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9076, "drivers": [ "A01", "A02", "G01", "J02", "J01" ] }, { "handle": "jmeacham", "title": "Jon Meacham", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.8974, "drivers": [ "A02", "A01", "G01", "J01", "J02" ] }, { "handle": "radiofreetom", "title": "Tom Nichols", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.8939, "drivers": [ "A02", "A01", "G01", "J01", "J02" ] }, { "handle": "frankluntz", "title": "Frank Luntz", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.8926, "drivers": [ "A01", "A02", "G01", "J01", "J02" ] }, { "handle": "davidafrench", "title": "David French", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8922, "drivers": [ "A01", "A02", "G01", "J01", "P06" ] }, { "handle": "kirstenpowers", "title": "Kirsten Powers", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.892, "drivers": [ "A01", "A02", "J02", "G01", "J01" ] }, { "handle": "tombrokaw", "title": "Tom Brokaw", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8901, "drivers": [ "A01", "A02", "G01", "J01", "A04" ] }, { "handle": "chucktodd", "title": "Chuck Todd", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8899, "drivers": [ "A02", "A01", "G01", "J01", "J02" ] }, { "handle": "c_c_krebs", "title": "Chris Krebs", "category": "Celebrities and Influencers", "subcategory": "Government Officials", "similarity": 0.8878, "drivers": [ "A01", "A02", "G01", "J01", "A04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: