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At 0.981 and 0.9803 respectively, REALTOR Magazine and the National Association of Realtors form a distinct first peak — trade and professional-association audiences that sit measurably above the rest of the top 10.
The second cluster pulls from real estate brands and proptech. Zillow (0.9416) and Trulia (0.9307) represent the technology subcategory; CENTURY 21 (0.9401), Coldwell Banker (0.9346), Keller Williams (0.9055), and RE/MAX (0.901) are all classified as Real Estate brands. Two news publishers — Inman News (0.9491) and HousingWire (0.8922) — sit between the two peaks, bridging the trade-media and brand clusters. The result is a top 10 composed entirely of entities operating within or directly adjacent to the real estate industry, with no neighbor sharing Realtor.com's own Websites subcategory in the set.
The two-peak shape indicates that Realtor.com's audience is simultaneously shaped by professional and trade-association engagement at the top end, and by brand-level real estate and proptech consumption just below it — a dual orientation that distinguishes it from a purely consumer-facing or purely industry-facing profile.
