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Real Vision

Marketing Channels
Websites
Playground →Docs

Real Vision's top 10 neighbors span financial news publishers, business TV shows, a tech personality, a finance brand, and a wellness website — with no single neighbor pulling far ahead of the rest.

Similarity here measures how closely two entities' audiences resemble each other in composition. The scores across Real Vision's top 10 run from 0.95 down to 0.93, a band of less than two percentage points — the defining characteristic of a flat shape. CNBC Now leads at 0.95, followed closely by WSJ Noted. at 0.94 and Thomas L. Friedman at 0.94. Squawk on the Street (0.94) and WSJ MoneyBeat (0.94) round out the top five. The dominant subcategories across the ten are News Publishers (three entries: CNBC Now, WSJ Noted., and WSJ MoneyBeat's parent channel) and TV Shows (Squawk on the Street, Squawk Box), alongside an Author (Thomas L. Friedman), a Tech Personality (Anthony Pompliano at 0.93), a Finance brand (PIMCO at 0.93), a fellow Website (Zerohedge at 0.93), and a wellness Website (Mindbodygreen at 0.93). Real Vision itself is classified as a Website, making Zerohedge and Mindbodygreen the only two neighbors sharing that subcategory in the top 10.

The flat shape and the mix of financial media, opinion journalism, and lifestyle content suggest Real Vision draws an audience whose attention is broadly distributed across premium, information-dense channels rather than concentrated in any single media type.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "realvision", "title": "Real Vision", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "realvision", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "cnbcnow", "title": "CNBC Now", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9499, "drivers": [ "J02", "A02", "A01", "G01", "J01" ] }, { "handle": "wsjnoted", "title": "WSJ Noted.", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9435, "drivers": [ "A02", "J02", "A01", "G01", "J01" ] }, { "handle": "tomfriedman", "title": "Thomas L. Friedman", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.943, "drivers": [ "A02", "J02", "G01", "A01", "J01" ] }, { "handle": "squawkstreet", "title": "Squawk on the Street", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9355, "drivers": [ "J02", "A02", "A01", "J01", "G01" ] }, { "handle": "wsjmoneybeat", "title": "WSJ MoneyBeat", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9352, "drivers": [ "A02", "J02", "G01", "A01", "J01" ] }, { "handle": "apompliano", "title": "Anthony Pompliano", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9347, "drivers": [ "J02", "A02", "G01", "J01", "A01" ] }, { "handle": "pimco", "title": "PIMCO", "category": "Brands", "subcategory": "Finance", "similarity": 0.9339, "drivers": [ "A02", "J02", "G01", "A01", "J01" ] }, { "handle": "zerohedge", "title": "Zerohedge", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9337, "drivers": [ "J02", "A02", "G01", "A01", "J01" ] }, { "handle": "mindbodygreen", "title": "Mindbodygreen", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9337, "drivers": [ "J02", "A02", "G01", "J01", "A01" ] }, { "handle": "squawkcnbc", "title": "Squawk Box", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.933, "drivers": [ "J02", "A01", "A02", "J01", "G01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: