Recode Audience Graph • Social Signal

Recode's ten nearest neighbors span tech-media publications, individual tech voices, and B2B-adjacent platforms — a mixed cluster with no single dominant type and scores compressed into a narrow band between 0.98 and 0.99.

The shape is flat: VentureBeat leads at 0.99, but the gap to tenth-place AngelList at 0.98 is negligible. Three neighbors are fellow Websites — Pando (0.99), Techmeme (0.99), and AngelList — meaning the top 10 is split roughly evenly between same-kind publishers and other entity types. Two neighbors are Tech Personalities: Marc Andreessen and Chris Sacca, both at 0.99. Two are Professionals: Marissa Mayer (0.98) and Scott Galloway (0.98). Kara Swisher (0.99) is the lone Journalist in the set, and WSJ Tech (0.98) the lone News Publisher. The mix — tech-focused websites, individual tech voices, and business-media outlets — defines the cluster's character more than any single subcategory does.

The flat distribution suggests Recode's audience is not tightly bound to one corner of the tech-media landscape but instead overlaps broadly across the publications, personalities, and platforms that orbit the same professional-tech readership.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/recode

{ "handle": "recode", "title": "Recode", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "recode", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "venturebeat", "title": "VentureBeat", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9917, "drivers": [ "G01", "A02", "G03", "A06", "A01" ] }, { "handle": "pmarca", "title": "Marc Andreessen", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9895, "drivers": [ "A02", "G01", "G03", "A06", "A01" ] }, { "handle": "karaswisher", "title": "Kara Swisher", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9895, "drivers": [ "A02", "G01", "G03", "A01", "I01" ] }, { "handle": "sacca", "title": "Chris Sacca", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9883, "drivers": [ "A02", "G01", "G03", "A06", "A01" ] }, { "handle": "pandodaily", "title": "Pando", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9864, "drivers": [ "A02", "G01", "G03", "A01", "I01" ] }, { "handle": "techmeme", "title": "Techmeme", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.986, "drivers": [ "A02", "G01", "G03", "A06", "I01" ] }, { "handle": "marissamayer", "title": "Marissa Mayer", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9843, "drivers": [ "A02", "G01", "G03", "A06", "A01" ] }, { "handle": "wsjtech", "title": "WSJ Tech", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9841, "drivers": [ "A02", "G01", "G03", "A01", "A06" ] }, { "handle": "profgalloway", "title": "Scott Galloway", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.984, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "angellist", "title": "AngelList", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9836, "drivers": [ "G01", "A02", "G03", "A06", "I01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/recode

Recode

Nearest neighbors by audience shape

Raw data