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Recording Academy / GRAMMYs

Organizations
Non-Profit
Playground →Docs

The Recording Academy / GRAMMYs draws a flat similarity profile — the top 10 neighbors span a range of only about 0.04 points (0.94 to 0.90), with no single entity pulling sharply ahead of the rest.

The cluster is anchored by music-industry infrastructure and entertainment media. Billboard leads at 0.94, followed by Complex Music at 0.93 and Interscope Records at 0.92. Sony Music (0.90) rounds out the music-label and music-media contingent. These four — spanning Websites, Magazines, and Music subcategories — form the core of the cluster. Beyoncé (0.92) is the one musician in the top 10, classified under Musicians and Bands.

The more structurally notable finding is the fashion presence. H&M (0.91), Versace (0.91), and Calvin Klein (0.91) all sit within a point of Beyoncé and the record labels, placing Fashion brands on equal footing with music-industry entities in the nearest-neighbor set. Entertainment Tonight (0.90, TV Shows) and Instagram (0.90, Social Media) complete the ten, adding entertainment broadcast and platform reach to the mix.

The Recording Academy's audience shape is defined by the intersection of music industry, celebrity entertainment media, and fashion — a combination that reflects the cultural breadth of the GRAMMY audience rather than a narrowly music-focused one.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "recordingacad", "title": "Recording Academy / GRAMMYs", "category": "Organizations", "subcategory": "Non-Profit", "resolved": "recordingacad", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "billboard", "title": "Billboard", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9391, "drivers": [ "N03", "Q08", "Q02", "Q04", "O04" ] }, { "handle": "complexmusic", "title": "Complex Music", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9252, "drivers": [ "N03", "Q04", "Q02", "E02", "O04" ] }, { "handle": "interscope", "title": "Interscope Records", "category": "Brands", "subcategory": "Music", "similarity": 0.9221, "drivers": [ "Q02", "E02", "Q04", "O04", "N03" ] }, { "handle": "beyonce", "title": "Beyoncé", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9161, "drivers": [ "Q04", "E02", "Q02", "N03", "Q08" ] }, { "handle": "hm", "title": "H&M", "category": "Brands", "subcategory": "Fashion", "similarity": 0.9102, "drivers": [ "N03", "Q01", "Q04", "E02", "I01" ] }, { "handle": "versace", "title": "Versace", "category": "Brands", "subcategory": "Fashion", "similarity": 0.9099, "drivers": [ "N03", "Q04", "E02", "Q01", "Q02" ] }, { "handle": "calvinklein", "title": "Calvin Klein", "category": "Brands", "subcategory": "Fashion", "similarity": 0.9095, "drivers": [ "N03", "Q01", "P03", "I01", "Q04" ] }, { "handle": "sonymusic", "title": "Sony Music", "category": "Brands", "subcategory": "Music", "similarity": 0.9033, "drivers": [ "Q02", "E02", "Q04", "N03", "Q08" ] }, { "handle": "etnow", "title": "Entertainment Tonight", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8998, "drivers": [ "N03", "Q02", "Q08", "E02", "Q04" ] }, { "handle": "instagram", "title": "Instagram", "category": "Brands", "subcategory": "Social Media", "similarity": 0.8993, "drivers": [ "N03", "Q04", "E02", "Q02", "O04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: