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Red Robin Gourmet Burgers

Restaurants & Eateries
QSR
Playground →Docs

Not one other restaurant appears among Red Robin Gourmet Burgers' ten nearest neighbors — the audience shape is defined entirely by retail shoppers and personal-care service customers, with no overlap from the QSR category the brand itself occupies.

The two-peak structure is clear. A first cluster of retail brands runs from Hobbies, Gifts & Crafts at 0.93 down through La-Z-Boy (0.91), Dick's Sporting Goods (0.90), Kohl's (0.90), PetSmart (0.89), and Bath & Body Works (0.88) — a broad sweep of brick-and-mortar retail spanning home goods, sporting goods, department stores, pet supplies, and beauty. Duluth Trading (0.89, Apparel) sits within this band. The second, slightly lower cluster is personal-care services: Sport Clips (0.87), Hair Salons & Barber Shops (0.86), and Prime IV Hydration and Wellness (0.84). The gap between the retail peak and the services peak is modest but consistent, and the two groups are compositionally distinct — one is product retail, the other is in-person service visits.

The pattern suggests an audience whose shape is defined by suburban, errand-driven consumption across multiple categories rather than by any particular food or dining behavior.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "red-robin-gourmet-burgers", "title": "Red Robin Gourmet Burgers", "category": "Restaurants & Eateries", "subcategory": "QSR", "resolved": "red-robin-gourmet-burgers", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "hobbies-gifts-and-crafts", "title": "Hobbies, Gifts & Crafts", "category": "Retail", "subcategory": "Hobbies Gifts and Crafts", "similarity": 0.9279, "drivers": [ "N02", "N01", "M01", "K01", "O04" ] }, { "handle": "la-z-boy", "title": "La-Z-Boy", "category": "Retail", "subcategory": "Furniture Stores", "similarity": 0.9084, "drivers": [ "N01", "N02", "M01", "N03", "K01" ] }, { "handle": "dick-s-sporting-goods", "title": "Dick's Sporting Goods", "category": "Retail", "subcategory": "Sporting Goods and Outdoor Gear", "similarity": 0.9012, "drivers": [ "N02", "N01", "N03", "M01", "K01" ] }, { "handle": "kohl-s", "title": "Kohl's", "category": "Retail", "subcategory": "Department Stores", "similarity": 0.8991, "drivers": [ "N02", "N01", "O04", "N03", "K01" ] }, { "handle": "duluth-trading", "title": "Duluth Trading", "category": "Apparel", "subcategory": "General", "similarity": 0.893, "drivers": [ "N02", "N03", "N01", "A05", "K01" ] }, { "handle": "petsmart", "title": "PetSmart", "category": "Retail", "subcategory": "Pet Supplies and Services", "similarity": 0.8859, "drivers": [ "N02", "M01", "N01", "K01", "O04" ] }, { "handle": "bath-and-body-works", "title": "Bath & Body Works", "category": "Retail", "subcategory": "Beauty and Cosmetics", "similarity": 0.882, "drivers": [ "K01", "M01", "N01", "B04", "N02" ] }, { "handle": "sport-clips", "title": "Sport Clips", "category": "Services", "subcategory": "Hair Salons and Barber Shops", "similarity": 0.8728, "drivers": [ "B04", "A05", "N02", "K01", "M01" ] }, { "handle": "hair-salons-and-barber-shops", "title": "Hair Salons & Barber Shops", "category": "Services", "subcategory": "Hair Salons and Barber Shops", "similarity": 0.857, "drivers": [ "N02", "B04", "N01", "O04", "A05" ] }, { "handle": "prime-iv-hydration-wellness", "title": "Prime IV Hydration and Wellness", "category": "Services", "subcategory": "Health and Medical Services", "similarity": 0.8402, "drivers": [ "B04", "N01", "A05", "N02", "K01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: