Reddit Audience Graph • Social Signal

Reddit's top 10 nearest neighbors span actors, activists, comedians, news publishers, and fellow websites — no single subcategory dominates, and no single neighbor pulls far ahead of the rest.

The shape is flat: similarity scores run from 0.95 (Kumail Nanjiani) down to 0.93 (Chelsea Peretti) across the full top 10, a range of roughly two points. That compression means the audience composition here isn't anchored to one recognizable tribe. Tallying the subcategories: the top 10 includes three Activists (Edward Snowden, Malala Yousafzai, Greta Thunberg), two Actors (Kumail Nanjiani, and Kal Penn just outside the top 10), one News Publisher (BuzzFeed), one fellow Website (Atlas Obscura), one Musician (Lin-Manuel Miranda), one Technology brand (Slack), one TV Show (Last Week Tonight), and one Comedian (Chelsea Peretti). The mix is cross-kind throughout: Reddit is itself a Website, and only Atlas Obscura (0.94) shares that subcategory in the top 10. The rest are celebrities, activists, media channels, and a productivity tool — a genuinely heterogeneous cluster.

What the flat shape reveals is an audience that doesn't map cleanly onto any one content category or persona type; it overlaps broadly with civically engaged, media-literate audiences across entertainment, journalism, and advocacy.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/reddit

{ "handle": "reddit", "title": "Reddit", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "reddit", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "kumailn", "title": "Kumail Nanjiani", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9527, "drivers": [ "G01", "G03", "A02", "I01", "H02" ] }, { "handle": "buzzfeed", "title": "BuzzFeed", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9455, "drivers": [ "G01", "G03", "A02", "I01", "H02" ] }, { "handle": "snowden", "title": "Edward Snowden", "category": "Celebrities and Influencers", "subcategory": "Activists", "similarity": 0.9445, "drivers": [ "G01", "G03", "A02", "I01", "H02" ] }, { "handle": "malala", "title": "Malala Yousafzai", "category": "Celebrities and Influencers", "subcategory": "Activists", "similarity": 0.9383, "drivers": [ "G01", "G03", "A02", "I01", "H02" ] }, { "handle": "atlasobscura", "title": "Atlas Obscura", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.938, "drivers": [ "G01", "G03", "A02", "I01", "H02" ] }, { "handle": "lin_manuel", "title": "Lin-Manuel Miranda", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9373, "drivers": [ "G01", "G03", "A02", "I01", "H02" ] }, { "handle": "slackhq", "title": "Slack", "category": "Brands", "subcategory": "Technology", "similarity": 0.9357, "drivers": [ "G01", "G03", "A02", "H02", "I01" ] }, { "handle": "lastweektonight", "title": "Last Week Tonight", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9347, "drivers": [ "G01", "G03", "A02", "H02", "I01" ] }, { "handle": "chelseaperetti", "title": "Chelsea Peretti", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9346, "drivers": [ "G03", "G01", "A02", "I01", "H02" ] }, { "handle": "gretathunberg", "title": "Greta Thunberg", "category": "Celebrities and Influencers", "subcategory": "Activists", "similarity": 0.9345, "drivers": [ "G01", "G03", "A02", "I01", "H02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/reddit

Reddit

Nearest neighbors by audience shape

Raw data