Playground →
Three of the top 10 neighbors are Apple-ecosystem news sites — Macworld (0.83), AppleInsider (0.83), and Slashdot (0.84) — sitting alongside a dense cluster of enterprise infrastructure brands, which is where the two-peak shape comes from.
The dominant neighborhood is enterprise infrastructure technology. Splunk leads at 0.90, followed by Cisco at 0.89, Amazon Web Services at 0.88, VMware at 0.88, and Microsoft Azure at 0.85. These five form a tight band of cloud, networking, and security platforms — all sharing Red Hat's Technology subcategory. MongoDB (0.84) and Cisco Secure (0.83) extend that cluster further.
The second peak is the tech-media website group. Slashdot, Macworld, and AppleInsider are all Websites subcategory, and their presence at scores between 0.83 and 0.84 — competitive with the lower end of the infrastructure brand cluster — signals a distinct audience neighborhood: technically engaged readers who follow Apple and open-source news, not just enterprise IT buyers. The bridge between these two peaks suggests Red Hat's audience spans both the practitioner who evaluates infrastructure platforms and the technically curious reader who follows the broader tech press.
The overall shape is an audience defined by technical depth, pulling from two directions: enterprise platform evaluation and tech-media consumption.
