Red Sox Audience Graph • Social Signal

The top 10 splits into two distinct neighborhoods: a tight Boston sports cluster at the high end, and a New England regional identity cluster pulling in from below — with a craft brewery bridging the two.

The shape is two-peak. The first peak is dense and same-kind: Boston Bruins (0.98), Julian Edelman (0.98), David Ortiz (0.98), and New England Patriots (0.96) form a near-perfect Boston sports bloc, joined by Patriots players Vince Wilfork (0.94), Danny Amendola (0.93), and Rob Gronkowski (0.93). Six of the top seven neighbors are athletes or sports teams — the audience shape at this range is almost entirely defined by multi-sport Boston fandom.

The second peak arrives with Tree House Brewing Co. (0.92), a brewery — the only non-athlete, non-sports-team in the top eight. It sits at the hinge between the sports cluster and the regional layer below it: Boston Globe Sports (0.88), Jared Carrabis (0.87), and Only In Boston (0.87) round out the top 10 as a news publisher, a sports journalist, and a city account respectively. That second cluster is less about sport specifically and more about Boston as a shared identity — local media, local voice, local place.

The two-peak structure reveals an audience that is simultaneously a Boston sports multi-team following and a broader New England regional community, with craft beer sitting at the intersection of both.

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Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/redsox

{ "handle": "redsox", "title": "Red Sox", "category": "Organizations", "subcategory": "Sports Teams", "resolved": "redsox", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "nhlbruins", "title": "Boston Bruins", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.9821, "drivers": [ "L01", "A04", "J05", "K03", "C01" ] }, { "handle": "edelman11", "title": "Julian Edelman", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.979, "drivers": [ "L01", "A04", "J05", "K03", "C01" ] }, { "handle": "davidortiz", "title": "David Ortiz", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9753, "drivers": [ "L01", "A04", "J05", "K03", "C01" ] }, { "handle": "patriots", "title": "New England Patriots", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.9606, "drivers": [ "L01", "A04", "J05", "K03", "C01" ] }, { "handle": "wilfork75", "title": "Vince Wilfork", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9363, "drivers": [ "L01", "A04", "J05", "C01", "K03" ] }, { "handle": "dannyamendola", "title": "Danny Amendola", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9272, "drivers": [ "L01", "A04", "J05", "K03", "C01" ] }, { "handle": "robgronkowski", "title": "Rob Gronkowski", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9262, "drivers": [ "L01", "A04", "J05", "K03", "C01" ] }, { "handle": "treehousebrewco", "title": "Tree House Brewing Co.", "category": "Brands", "subcategory": "Breweries", "similarity": 0.9227, "drivers": [ "L01", "A04", "J05", "C01", "J04" ] }, { "handle": "bglobesports", "title": "Boston Globe Sports", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.884, "drivers": [ "A04", "L01", "J05", "G01", "J01" ] }, { "handle": "jared_carrabis", "title": "Jared Carrabis", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8742, "drivers": [ "L01", "A04", "J05", "C01", "Q02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/redsox

Red Sox

Nearest neighbors by audience shape

Raw data