Playground →
RedState's nearest audiences are a dense mix of TV personalities, journalists, and politicians — with no single neighbor pulling far ahead of the rest. Similarity scores (a measure of how closely two entities' audiences resemble each other in composition) span a tight 0.91-point range across the top 10, from Bret Baier at 0.95 down to Townhall.com at 0.91.
The subcategory breakdown of the top 10 is telling: four are Journalists (Bret Baier, Brit Hume, Martha MacCallum, Bill Hemmer — though the payload's top 10 cuts off before Hemmer), three are TV Personalities (Dana Perino, Megyn Kelly, Greta Van Susteren), one is a Politician (Newt Gingrich), one is a Political Group (Heritage Foundation), and one is a News Publisher (Daily Caller). Townhall.com rounds out the set as a Website. RedState itself is a Blog — and no other Blog appears in the top 10, meaning the nearest audiences are shaped almost entirely by TV-adjacent journalism and political figures rather than peer publishing formats. The one non-person entity with meaningful presence, Heritage Foundation at 0.93, confirms that the audience overlap extends into organized political infrastructure, not just media consumption.
The flat shape here reflects a cohesive, ideologically consistent audience cluster where dozens of entities share nearly identical audience compositions — the top neighbor leads by only 0.04 over the tenth.
