Playground →
Two distinct sports neighborhoods define McNeil's top 10: a Cleveland professional sports cluster and an Ohio State college sports cluster, with the audience bridging both.
The Cleveland side leads the set. The Cleveland Indians score 0.96 — the strongest pull in the top 10 — followed closely by the Cleveland Browns at 0.93 and Browns offensive lineman Joe Thomas at 0.92. These three form a tight Cleveland-anchored band. Cedar Point, a Destinations brand, sits at 0.91 — the only non-sports entity in the top five, suggesting a regional Ohio identity that extends beyond team allegiance.
The second peak is built around Ohio State. The Ohio State Buckeyes (0.91), Urban Meyer (0.91, subcategory: Professionals), and Ohio State Football (0.91) cluster within a point of each other, forming a college sports node that nearly matches the Cleveland group in pull. Myles Garrett (0.90) and Cardale Jones (0.89) — both Athletes — reinforce the football orientation across both peaks. The Pittsburgh Penguins at 0.87 are the lone outlier, a Pittsburgh-market sports team that rounds out the set without anchoring either cluster.
Across all 10 neighbors, five are Sports Teams and three are Athletes — the audience shape is almost entirely defined by Midwest professional and college sports fandom, with Cedar Point as the single regional lifestyle signal.
