The single strongest pull in Regal Cinemas' top 10 neighbors is United Rentals — an equipment rental company — at 0.77, edging out AMC Theatres at 0.75. That a direct competitor ranks second, not first, is the structural headline here.
The shape is broad: scores run from 0.77 down to 0.70 across the top 10, with no single neighbor dominating. Tallying the subcategories reveals a genuinely mixed cluster. Only two neighbors share Regal's own Entertainment subcategory — AMC Theatres (0.75) and Disney Animation (0.72), the latter classified as a Film Studio. The remaining eight span Technology (Best Buy Deals at 0.74, Best Buy at 0.71), TV Shows (Gotham at 0.73, MasterChef at 0.71), Game Developers (Sucker Punch Productions at 0.72), Tech Personalities (Larry Hryb at 0.72), Automotive Parts (National Tire Wholesale at 0.70), and Other Business Services. No single subcategory dominates beyond Entertainment, and the presence of industrial services and automotive retail alongside gaming and TV brands signals an audience whose shape is defined less by entertainment consumption than by a broader, cross-category behavioral profile.
The breadth of this neighbor set — spanning equipment rental, consumer electronics, superhero TV, and game studios — suggests Regal's audience is structurally mainstream rather than niche, overlapping with a wide range of brands rather than clustering tightly around any one kind.