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Reince Priebus

Celebrities and Influencers
Politicians
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The top 10 neighbors for Reince Priebus span a wide band of similarity scores — from 0.95 down to 0.87 — with no single dominant neighbor and no sharp drop-off, the hallmark of a broad audience shape. Similarity here measures how closely two entities' audiences resemble each other in composition; a score of 0.95 means the audiences are nearly identical in structure.

Sean Spicer leads at 0.95, followed by Byron York at 0.92 and Karl Rove at 0.92. Paul Ryan (0.91) and Rasmussen Reports (0.91) round out the top five. Across all ten neighbors, the subcategory breakdown is: three Politicians (Karl Rove, Paul Ryan, and Michael Cohen), two Government Officials (Sean Spicer and Ari Fleischer), two Journalists (Byron York and Maria Bartiromo), two TV Personalities (Natalie Morales and Megyn Kelly), and one Research Organization (Rasmussen Reports). That mix — politicians and government officials alongside political journalists, TV personalities, and a polling outlet — defines the cluster's character: a Washington-facing political media audience that moves fluidly across official, journalistic, and broadcast subcategories.

The breadth of this shape, with no single neighbor pulling far ahead of the rest, suggests an audience that is not tightly anchored to any one kind of entity but is consistently drawn to the intersection of political figures and political media.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "reince", "title": "Reince Priebus", "category": "Celebrities and Influencers", "subcategory": "Politicians", "resolved": "reince", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "seanspicer", "title": "Sean Spicer", "category": "Celebrities and Influencers", "subcategory": "Government Officials", "similarity": 0.947, "drivers": [ "K02", "J02", "J05", "A01", "P03" ] }, { "handle": "byronyork", "title": "Byron York", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9215, "drivers": [ "K02", "J02", "A01", "J05", "P03" ] }, { "handle": "karlrove", "title": "Karl Rove", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9167, "drivers": [ "J02", "A01", "K02", "J05", "P03" ] }, { "handle": "speakerryan", "title": "Paul Ryan", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9124, "drivers": [ "K02", "J02", "A01", "P03", "P06" ] }, { "handle": "rasmussen_poll", "title": "Rasmussen Reports", "category": "Organizations", "subcategory": "Research Organizations", "similarity": 0.9062, "drivers": [ "J02", "K02", "A01", "J05", "P03" ] }, { "handle": "news_maker", "title": "News Maker", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9041, "drivers": [ "J02", "K02", "A01", "J05", "P03" ] }, { "handle": "foxbusiness", "title": "FOX Business", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8906, "drivers": [ "K02", "J02", "A01", "J05", "P03" ] }, { "handle": "foxnewssunday", "title": "Fox News Sunday", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8853, "drivers": [ "K02", "J02", "J05", "P03", "A01" ] }, { "handle": "nmoralesnbc", "title": "Natalie Morales", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8846, "drivers": [ "K02", "J02", "P03", "A01", "P02" ] }, { "handle": "mariabartiromo", "title": "Maria Bartiromo", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8735, "drivers": [ "J02", "K02", "A01", "J05", "P03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: