Playground →
At 0.93, CENTURY 21 and Keller Williams sit nearly tied at the top of RE/MAX's neighbor set — but the top 10 doesn't stay inside real estate for long before branching into a second, distinct cluster of industry infrastructure.
The shape here is two-peak. The first peak is a tight band of real estate brands and professional resources: CENTURY 21 (0.93), Keller Williams (0.93), REALTOR Magazine (0.92), the National Association of Realtors (0.91), and Realtor.com (0.90) form a dense cluster of competing brokerages, trade publications, and the industry's primary professional association. Three of RE/MAX's own subcategory — Real Estate brands — appear in the top 10 alongside that trade infrastructure. The second peak pulls toward adjacent market tools: Zillow (0.89) and Trulia (0.87), both Technology subcategory, represent the property-search side of the same audience, while Coldwell Banker (0.89) adds a fourth Real Estate brand. Inman News (0.88), a News Publisher, and Freddie Mac (0.86), a Finance brand, round out the ten — signaling that the audience extends into mortgage and secondary-market content as well as trade journalism.
The overall picture is an audience defined almost entirely by professional real estate engagement: agents, brokers, and industry followers who track competitors, trade press, listing platforms, and financing infrastructure simultaneously.
