Playground →
Guthrie's (0.77) and Refuel Market (0.76) form the two strongest pulls in Renasant Bank's top 10 — a QSR chain and a gas station convenience brand, neither of them a bank.
The shape here is two-peak: one neighborhood anchored in food and fuel, another in college football media. The first cluster groups Guthrie's (0.77), Refuel Market (0.76), and Jim N Nick's (0.75) — QSR, gas stations, and casual dining — as the highest-scoring neighbors in the set. The second cluster runs through Booger McFarland (0.73), Laura Rutledge (0.73), David Pollack (0.72), and the College Football Playoff (0.71), a mix of athletes, journalists, and a sporting event all tied to the college football media ecosystem. Three fellow banks do appear in the top 10 — Trust Mark (0.72), Ameris Bank (0.71), and AP Top 25 (0.71, a website) — but they score below both the food-and-fuel and the college football neighbors, placing them as secondary rather than defining signals. The college football cluster is notably SEC-adjacent: Booger McFarland, Laura Rutledge, and David Pollack are all figures associated with SEC coverage, and the College Football Playoff rounds out that neighborhood.
The two-peak structure suggests Renasant Bank's audience bridges two distinct behavioral worlds — everyday local commerce (quick-service food, fuel stops) and regional college football fandom — rather than clustering tightly around financial services peers.
