Share

Rent-A-Center

Retail
Home Goods and Furnishings
Playground →Docs

Rent-A-Center's ten nearest neighbors are snack food brands and quick-service restaurants — not other home goods or furnishings retailers. The scores span a narrow band from 0.94 down to 0.92, the hallmark of a flat shape: no single neighbor dominates, and the cluster holds together as a type rather than a hierarchy.

Pringles (0.94) and Doritos (0.94) sit at the top, followed closely by Applebee's Grill + Bar (0.93) and Lay's (0.93). Five of the ten neighbors are restaurants — Subway, Burger King, Dairy Queen, and Arby's round out that group — and three are salty snack or chip brands. The lone outlier by subcategory is Lucky Day (0.93), a video game franchise, and Paul Wight (0.92), an athlete, who closes the set. No other Home Goods and Furnishings entity appears in the top 10.

The pattern points to an audience whose shape is defined by mass-market, everyday-consumption brands rather than by the retail category Rent-A-Center occupies — a cross-kind cluster that cuts across food, dining, and entertainment at the same accessibility tier.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "rent-a-center", "title": "Rent-A-Center", "category": "Retail", "subcategory": "Home Goods and Furnishings", "resolved": "rent-a-center", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "pringles", "title": "Pringles", "category": "Brands", "subcategory": "Food", "similarity": 0.939, "drivers": [ "O03", "Q05", "N04", "Q08", "O04" ] }, { "handle": "doritos", "title": "Doritos", "category": "Brands", "subcategory": "Food", "similarity": 0.9377, "drivers": [ "O03", "Q05", "N04", "O04", "Q08" ] }, { "handle": "applebees", "title": "Applebee's Grill + Bar", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.9334, "drivers": [ "Q05", "Q08", "O03", "O04", "N04" ] }, { "handle": "luckydayapp", "title": "Lucky Day", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.9311, "drivers": [ "O03", "Q08", "Q05", "O04", "N04" ] }, { "handle": "lays", "title": "Lay's", "category": "Brands", "subcategory": "Food", "similarity": 0.9268, "drivers": [ "Q05", "O03", "N04", "O04", "Q08" ] }, { "handle": "subway_social", "title": "Subway (social)", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.9239, "drivers": [ "Q05", "O03", "O04", "Q08", "N04" ] }, { "handle": "burgerking", "title": "Burger King", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.9237, "drivers": [ "Q05", "O03", "Q08", "O04", "N04" ] }, { "handle": "dairyqueen", "title": "Dairy Queen", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.9198, "drivers": [ "Q05", "O03", "O04", "N04", "Q08" ] }, { "handle": "arbys", "title": "Arby's", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.9191, "drivers": [ "O03", "Q05", "N04", "O02", "Q08" ] }, { "handle": "paulwight", "title": "Paul Wight", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9187, "drivers": [ "O03", "Q05", "Q08", "N04", "O04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: