Rent the Runway Audience Graph • Social Signal

Rent the Runway's nearest audiences are dominated by advertising-industry media and B2B agency brands — not other fashion labels.

Similarity here measures how closely two entities' audiences resemble each other in composition. The top 10 neighbors span a narrow band from 0.98 to 0.97, consistent with a flat shape: no single neighbor pulls away from the pack, and the scores compress into a tight cluster. Digiday leads at 0.98, followed by Mediabistro (0.98) and PSFK (0.98) — all Marketing Channels classified as Websites. BBDO Worldwide (0.98) and Adweek (0.98) extend the pattern into B2B brands and trade magazines respectively. Tallying the top 10 by subcategory: five are Websites or Magazines under Marketing Channels, four are B2B brands (BBDO Worldwide, R/GA, Wieden+Kennedy, Ogilvy), and one is a Fashion brand — Warby Parker at 0.97, the only neighbor sharing Rent the Runway's own subcategory in the top 10. The cluster is overwhelmingly oriented around advertising trade media and creative agencies, a cross-kind pattern for a Fashion brand. No other Fashion brands appear in the top 10 besides Warby Parker.

This audience shape points to a following concentrated in the media, marketing, and creative-industry professional world rather than the broader fashion consumer space.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/renttherunway

{ "handle": "renttherunway", "title": "Rent the Runway", "category": "Brands", "subcategory": "Fashion", "resolved": "renttherunway", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "digiday", "title": "Digiday", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9817, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "mediabistro", "title": "Mediabistro", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9801, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "psfk", "title": "PSFK", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9796, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "bbdoworldwide", "title": "BBDO Worldwide", "category": "Brands", "subcategory": "B2B", "similarity": 0.9788, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "adweek", "title": "Adweek", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9781, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "rga", "title": "R/GA", "category": "Brands", "subcategory": "B2B", "similarity": 0.9774, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "wiedenkennedy", "title": "Wieden+Kennedy", "category": "Brands", "subcategory": "B2B", "similarity": 0.9771, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "ogilvy", "title": "Ogilvy", "category": "Brands", "subcategory": "B2B", "similarity": 0.9764, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "adage", "title": "Ad Age", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9763, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "warbyparker", "title": "Warby Parker", "category": "Brands", "subcategory": "Fashion", "similarity": 0.9743, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/renttherunway

Rent the Runway

Nearest neighbors by audience shape

Raw data