Playground →
Reuters' top 10 nearest neighbors are almost entirely fellow News Publishers — a tight, same-kind cluster with scores compressed between 0.98 and 0.97, leaving almost no gap between the closest and tenth-closest neighbor.
The shape is flat: BBC News (World) leads at 0.98, followed by BBC Breaking News at 0.98, The New York Times at 0.98, HuffPost at 0.98, and The Washington Post at 0.97. All five are News Publishers. So are Bloomberg (0.97) and The Economist (0.97). Seven of the top 10 share Reuters' own subcategory. The remaining three break the pattern only slightly: Clinton Foundation is a Non-Profit organization (0.97), Digg is a Website (0.97), and TIME is a Magazine (0.97). No single neighbor pulls away from the pack — the spread across all ten is less than 0.02 — and no neighbor comes from outside the Marketing Channels or Organizations categories.
The cross-kind entries are worth noting precisely because they are so few. Clinton Foundation and Digg sit at positions 8 and 9 with scores nearly identical to the News Publishers above them, suggesting their audiences are structurally indistinguishable from a major wire service's readership rather than representing a distinct pull.
What the flat shape reveals is that Reuters' audience is defined almost entirely by the global news-reading habit — a profile so consistent that it overlaps with virtually every major English-language news outlet at nearly the same rate.
