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The top 10 neighbors for Reuters Health span five distinct subcategories — News Publishers, Magazines, Government Officials, Activists, and Tech Personalities — with no single neighbor pulling significantly ahead of the rest.
Similarity here measures how closely two entities' audiences resemble each other in composition. The scores across the top 10 run from 0.96 down to 0.95, a band of less than two percentage points, which is the defining structural fact: no standout, no dominant pull. Health Affairs leads at 0.96, followed immediately by WSJ Health News at 0.96 and Harvard Business Review at 0.96. Kaiser Health News sits at 0.96 as well, and CDC Director at 0.96. The subcategory mix is notable: three of the top 10 are News Publishers (WSJ Health News, Kaiser Health News, and one more), three are Magazines (Health Affairs, Harvard Business Review, and The Lancet at 0.95), and the remaining four come from Government Officials (CDC Director, 0.96), Activists (Melinda French Gates, 0.95), Tech Personalities (Tim O'Reilly, 0.95), and Journalists (David Pogue, 0.95). Reuters Health shares its own subcategory — News Publishers — with three neighbors in the top 10; the other seven come from entirely different kinds of entities, suggesting the audience shape is defined less by news-publisher loyalty than by a broader professional and policy-oriented readership that also tracks health-focused magazines, public health officials, and credentialed voices across sectors.
The flat shape of this neighbor set points to an audience with diffuse but consistent overlap across health journalism, business media, and expert-driven content — a profile that no single entity type owns.
