Reuters Business Audience Graph • Social Signal

The top 10 neighbors for Reuters Business form a tight, undifferentiated cluster — scores run from 0.99 down to 0.98 with no single dominant pull and no meaningful gap between positions.

Seven of the ten neighbors are News Publishers: Bloomberg (0.99), Bloomberg Businessweek (0.99), CNBC (0.99), Real Time Economics (0.98), WSJ Business News (0.98), The Wall Street Journal (0.98), and Yahoo Finance (0.98) — all sharing Reuters Business's own subcategory. Two neighbors are Magazines: Fortune leads the set at 0.99, and MarketWatch (0.98) is classified as a Website. The tenth neighbor, Richard Branson (0.98), is the lone Celebrities and Influencers entry, subcategory Professionals — the only non-publisher in the top 10. The cluster is almost entirely business and financial media, with Fortune sitting at the very top despite being a Magazine rather than a News Publisher, a minor cross-subcategory note in an otherwise homogeneous set.

The flat shape here reflects an audience that is deeply embedded in a single media ecosystem — business and financial news — with no meaningful pull toward any outside category.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/reutersbiz

{ "handle": "reutersbiz", "title": "Reuters Business", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "reutersbiz", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "fortunemagazine", "title": "Fortune", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9897, "drivers": [ "G01", "A02", "J02", "G03", "A01" ] }, { "handle": "business", "title": "Bloomberg", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9888, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "bw", "title": "Bloomberg Businessweek", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9863, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "cnbc", "title": "CNBC", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9855, "drivers": [ "A02", "G01", "J02", "A01", "G03" ] }, { "handle": "wsjecon", "title": "Real Time Economics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9846, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "wsjbusiness", "title": "WSJ Business News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9844, "drivers": [ "A02", "G01", "J02", "A01", "J01" ] }, { "handle": "wsj", "title": "The Wall Street Journal", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9815, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "yahoofinance", "title": "Yahoo Finance", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9803, "drivers": [ "A02", "G01", "J02", "A01", "A06" ] }, { "handle": "marketwatch", "title": "MarketWatch", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9793, "drivers": [ "J02", "A02", "G01", "A01", "J01" ] }, { "handle": "richardbranson", "title": "Richard Branson", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9793, "drivers": [ "A02", "J02", "G01", "G03", "J01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/reutersbiz

Reuters Business

Nearest neighbors by audience shape

Raw data