Reuters Tech News Audience Graph • Social Signal

Reuters Tech News draws its nearest audiences from a tight mix of tech-focused publications, B2B consultancies, and tech personalities — with no single neighbor pulling far ahead of the rest.

The shape is flat: scores run from 0.95 (MIT Technology Review) down to 0.94 (Bloomberg Quicktake), a span of less than two points across the full top 10. The leading neighbors are MIT Technology Review (0.95), McKinsey & Company (0.95), McKinsey Global Institute (0.95), TechCrunch (0.95), and Medium (0.95). By subcategory, the top 10 breaks into Magazines (MIT Technology Review, WIRED), Websites (TechCrunch, Medium), B2B brands (McKinsey & Company, McKinsey Global Institute, Boston Consulting Group), Tech Personalities (Jack Dorsey, Chamath Palihapitiya, Kevin Rose), and one fellow News Publisher (Bloomberg Quicktake). The cross-kind finding is notable: despite Reuters Tech News being a News Publisher, only one of its top 10 neighbors shares that subcategory, while B2B consultancies and Tech Personalities each claim multiple slots.

That composition — tech media, management consulting, and founder-class personalities all drawing comparable audiences — points to a readership oriented around professional and strategic engagement with technology rather than general news consumption.

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Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/reuterstech

{ "handle": "reuterstech", "title": "Reuters Tech News", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "reuterstech", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "techreview", "title": "MIT Technology Review", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9519, "drivers": [ "G01", "G03", "A02", "I01", "A06" ] }, { "handle": "mckinsey", "title": "McKinsey & Company", "category": "Brands", "subcategory": "B2B", "similarity": 0.9504, "drivers": [ "G01", "A02", "G03", "J01", "A06" ] }, { "handle": "mckinsey_mgi", "title": "McKinsey Global Institute", "category": "Brands", "subcategory": "B2B", "similarity": 0.9501, "drivers": [ "G01", "A02", "G03", "J01", "A06" ] }, { "handle": "techcrunch", "title": "TechCrunch", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9494, "drivers": [ "G01", "A02", "G03", "A06", "I01" ] }, { "handle": "medium", "title": "Medium", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9468, "drivers": [ "G01", "A02", "G03", "I01", "A06" ] }, { "handle": "jack", "title": "Jack Dorsey", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.946, "drivers": [ "G01", "A02", "G03", "A06", "I01" ] }, { "handle": "chamath", "title": "Chamath Palihapitiya", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9457, "drivers": [ "G01", "A02", "G03", "A06", "J01" ] }, { "handle": "kevinrose", "title": "Kevin Rose", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9451, "drivers": [ "G01", "A02", "G03", "A06", "J02" ] }, { "handle": "wired", "title": "WIRED", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.945, "drivers": [ "G01", "A02", "G03", "I01", "A06" ] }, { "handle": "quicktake", "title": "Bloomberg Quicktake", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9428, "drivers": [ "G01", "A02", "G03", "I01", "J01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/reuterstech

Reuters Tech News

Nearest neighbors by audience shape

Raw data