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Reveal

Marketing Channels
News Publishers
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Reveal's top 10 nearest neighbors span five subcategories — magazines, journalists, non-profits, activism, and authors — with only one fellow news publisher in the set. The shape is flat: scores run from 0.9822 down to 0.9702 with no single dominant pull, and the composition tells the real story.

Planned Parenthood Action (0.98) and Roxane Gay (0.98) sit at the top, followed by the American Civil Liberties Union (0.98) and Planned Parenthood (0.97) — two civil-society organizations whose audiences closely mirror Reveal's. Magazines account for three of the ten: Jacobin Magazine (0.98), CityLab (0.97), and Ms. Magazine (0.97). Individual journalists Jamelle Bouie (0.97) and Astead Herndon (0.97) round out the set alongside The Intercept (0.98) — the only other news publisher in the top 10.

The pattern is cross-kind: Reveal's audience shape aligns more tightly with advocacy organizations, political magazines, and individual journalists than with other investigative or general-interest news outlets, suggesting the audience it draws is defined less by a news-consumption habit than by a specific orientation toward accountability and civil society coverage.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "reveal", "title": "Reveal", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "reveal", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "ppact", "title": "Planned Parenthood Action", "category": "Organizations", "subcategory": "Activism", "similarity": 0.9822, "drivers": [ "G03", "G01", "A02", "I01", "H02" ] }, { "handle": "rgay", "title": "Roxane Gay", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9816, "drivers": [ "G03", "G01", "A02", "I01", "H02" ] }, { "handle": "aclu", "title": "American Civil Liberties Union", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9762, "drivers": [ "G03", "G01", "A02", "I01", "H02" ] }, { "handle": "jacobinmag", "title": "Jacobin Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9759, "drivers": [ "G03", "I01", "A02", "G01", "H02" ] }, { "handle": "theintercept", "title": "The Intercept", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9754, "drivers": [ "G03", "A02", "G01", "I01", "H02" ] }, { "handle": "citylab", "title": "CityLab", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9738, "drivers": [ "G03", "G01", "A02", "I01", "H02" ] }, { "handle": "jbouie", "title": "Jamelle Bouie", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9727, "drivers": [ "G03", "A02", "G01", "I01", "H02" ] }, { "handle": "ppfa", "title": "Planned Parenthood", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9721, "drivers": [ "G03", "G01", "A02", "I01", "H02" ] }, { "handle": "msmagazine", "title": "Ms. Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.971, "drivers": [ "G03", "A02", "G01", "I01", "H02" ] }, { "handle": "asteadwesley", "title": "Astead Herndon", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9702, "drivers": [ "G03", "G01", "A02", "I01", "H02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: