Playground →
Seven of Revlon's top 10 nearest neighbors are fellow Beauty brands — a same-kind cluster that runs from Maybelline New York at 0.95 down to Clinique at 0.89 — yet the remaining three slots belong to entirely different categories, and that mix is where the shape gets interesting.
The broad pattern here means no single neighbor dominates; instead, scores descend gradually across a wide range. Maybelline New York leads at 0.95, followed closely by Milani Cosmetics (0.93), wet n wild beauty (0.93), e.l.f. Cosmetics (0.92), and L'Oréal Paris USA (0.91) — a tight band of mass-market and drugstore-tier beauty brands. NYX Pro Makeup US (0.91) and CoverGirl (0.91) extend that core. The three non-Beauty neighbors are The CW, a TV channel at 0.90; 20th Century Studios, a film studio at 0.89; and Clinique rounding out the Beauty set at 0.89. The presence of a broadcast TV channel and a film studio at scores nearly as high as the beauty peers signals that Revlon's audience overlaps meaningfully with entertainment-media consumers, not just cosmetics shoppers.
The overall shape is one of a mass-reach beauty brand whose audience is recognizable to the entire drugstore cosmetics tier but also bleeds into mainstream entertainment consumption.
