Playground →
R/GA's ten nearest neighbors split across three subcategory types — B2B agencies, journalists, and web publications — with no single neighbor pulling far ahead of the others. Similarity scores measure how closely two entities' audience compositions resemble each other; here, the top score (0.99 for Emily Nussbaum) sits only 0.003 above the tenth-place entry (BBDO Worldwide at 0.99), a band so narrow it confirms the flat shape.
Six of the ten neighbors are B2B brands: 72andSunny (0.99), Droga5 (0.99), Wieden+Kennedy (0.99), Huge (0.99), AKQA (0.99), and BBDO Worldwide (0.99) — all creative and digital agencies, the same subcategory as R/GA itself. The remaining four break that pattern: Emily Nussbaum (0.99) and Taylor Lorenz (0.99) are journalists, while Cool Hunting (0.99) and PSFK (0.99) are websites oriented toward design and innovation trends. The presence of media and journalism figures alongside agency peers suggests the audience that follows R/GA also tracks industry commentary and cultural criticism at roughly the same intensity.
The flat shape across all ten neighbors points to an audience with consistent, evenly distributed attention — one that doesn't concentrate sharply on any single adjacent entity.
