Playground →
A sports recruiting website sits at position 10 in Rick Warren's nearest neighbor set — Rivals scores 0.88, the same range as fellow Spiritual Leader Andy Stanley at 0.89 — and that structural oddity is the clearest signal of a broad audience shape at work.
Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 0.95 indicates near-identical audience profiles. Five of the top 10 neighbors are Spiritual Leaders: Priscilla Shirer leads at 0.95, followed by John C Maxwell at 0.92, Tony Evans at 0.92, Christine Caine at 0.90, and Andy Stanley at 0.89. That core is coherent. But the remaining five positions span a Professionals entry — Todd Adkins at 0.92 — a News Publisher in The Christian Post at 0.90, an Author in Max Lucado at 0.88, a musician in Lecrae at 0.88, and Rivals at 0.88. The scores compress into a narrow band from 0.88 to 0.95, with no single neighbor pulling far ahead of the rest — the defining feature of a broad shape.
The top 10 as a whole describe an audience that overlaps strongly with the evangelical Christian media ecosystem across multiple entity kinds, while also carrying enough reach that a sports-adjacent website lands within the same similarity range as the closest Spiritual Leaders.
