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The top 10 neighbors for Riggs span Barstool-network personalities, golf athletes, and sports podcasts — a mixed cluster with no single dominant pull, scores running from 0.95 down to 0.92 within a tight band.
Similarity here measures how closely two entities' audiences resemble each other in composition. The shape is flat: Dave Portnoy leads at 0.95, followed by Pardon My Take at 0.95 and Dan Katz at 0.94, but none of these separates meaningfully from the rest of the set. Fore Play (0.94) and Max Homa (0.93) round out the top five.
Tallying the subcategories across all 10 neighbors: Professionals (Dave Portnoy, Dan Katz, Hank Lockwood — 3), Podcasts and Radio (Pardon My Take, Fore Play — 2), Athletes (Max Homa — 1), TV Personalities (Kayce Smith — 1), Entertainment brand (Barstool Sportsbook — 1), and Websites (Barstool Sports — 1). Riggs is classified as a TV Personality; Kayce Smith (0.93) is the only other TV Personality in the top 10. The cluster is dominated by Barstool-network Professionals and Podcasts and Radio properties, with a golf-athlete thread running through Max Homa and reinforced further down the list. Barstool Sportsbook (0.93) and Barstool Sports (0.93) anchor the brand and web side of the same ecosystem.
The flat shape across this top 10 reflects an audience that is simultaneously embedded in the Barstool media network and the golf-content world, with no single neighbor pulling far enough ahead to define the shape on its own.
