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Four of the top 10 similarity neighbors are Professionals — a subcategory of Celebrities and Influencers covering business coaches, speakers, and personal-brand figures — and they occupy the top two positions, making that cluster the dominant structural feature of RingCentral's audience shape.
Aaron Lee leads at 0.78, followed closely by Roger James Hamilton at 0.77. Both are Professionals, and they form one of the two peaks the shape flag identifies. The third-closest neighbor, ShareThis (0.76), is a Tools and Resources entity — a distinct kind — and it anchors the second peak, pulling the audience toward a more utility-oriented, digital-workflow segment. Bobby Umar (0.73) and Ryan Foland (0.72) extend the Professionals cluster further down the list.
The remaining top-10 slots are occupied by entities from entirely different subcategories: Celebrity Cruises (Travel, 0.72), Rolex (Fashion, 0.72), Maria Sharapova (Athletes, 0.72), Etienne Arsenault (Miscellaneous, 0.74), and Top Brass Bloody Martini (Alcohol, 0.72). No other B2B brand appears in the top 10, meaning RingCentral's own subcategory is absent from its nearest neighbors entirely. The cross-kind spread — personal-brand Professionals on one side, a web tool on the other, with luxury and travel brands filling the gaps — signals an audience whose shape is defined less by the B2B software category than by a particular professional-aspirational demographic profile that cuts across entity types.
The two-peak structure here is the key finding: one cluster of business-influencer Professionals and one utility-platform anchor, with the rest of the top 10 reflecting the broader lifestyle and status markers that travel alongside that audience.
