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The Ringer

Marketing Channels
Websites
Playground →Docs

The Ringer's top 10 nearest neighbors span journalists, podcasts, comedians, and data-driven websites — with no single dominant pull and scores compressed tightly between 0.97 and 0.95.

The shape is flat: the top neighbor, Megan Rapinoe (0.97), sits only 0.015 above the tenth-ranked neighbor, Tamara Keith (0.95), a gap narrow enough that no single entity defines the cluster. Tallying the subcategories across the top 10 reveals a mix: three Websites — Merriam-Webster (0.96), Five Thirty Eight (0.96), and The Onion (0.96) — alongside two Podcasts and Radio entries, Pod Save America (0.96) and Marketplace (0.96), one Blogs entry, 538 Politics (0.96), one Comedian, Jon Stewart (0.96), two Journalists, Ari Shapiro (0.96) and Tamara Keith, and one Athlete, Megan Rapinoe. The center entity's own subcategory — Websites — accounts for three of the ten neighbors, meaning the audience shape is not purely self-referential; podcasts, journalists, and a comedian all sit at comparable distances. What unites the cluster is not a single content type but a cross-kind mix of text, audio, and personality-driven media that skews toward news-adjacent and analytically oriented properties.

The flat distribution signals an audience whose shape is broadly shared across several distinct media formats rather than anchored to any one of them.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "ringer", "title": "The Ringer", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "ringer", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "mpinoe", "title": "Megan Rapinoe", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9682, "drivers": [ "G01", "H02", "A02", "G03", "H01" ] }, { "handle": "podsaveamerica", "title": "Pod Save America", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9619, "drivers": [ "G01", "A02", "G03", "H02", "A01" ] }, { "handle": "merriamwebster", "title": "Merriam-Webster", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9607, "drivers": [ "G01", "A02", "G03", "H02", "H01" ] }, { "handle": "538politics", "title": "538 Politics", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9597, "drivers": [ "G01", "A02", "G03", "H02", "A01" ] }, { "handle": "fivethirtyeight", "title": "Five Thirty Eight", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.958, "drivers": [ "G01", "A02", "G03", "H02", "A01" ] }, { "handle": "marketplace", "title": "Marketplace", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9573, "drivers": [ "G01", "A02", "G03", "H02", "A01" ] }, { "handle": "jonstewart", "title": "Jon Stewart", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9571, "drivers": [ "G01", "A02", "G03", "H02", "N03" ] }, { "handle": "theonion", "title": "The Onion", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.957, "drivers": [ "G01", "A02", "G03", "H02", "A01" ] }, { "handle": "arishapiro", "title": "Ari Shapiro", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9554, "drivers": [ "G01", "A02", "G03", "H02", "A01" ] }, { "handle": "tamarakeithnpr", "title": "Tamara Keith", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9532, "drivers": [ "G01", "A02", "G03", "H02", "A01" ] } ] }
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