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Rivals

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At 0.98, 247Sports is the overwhelming anchor of Rivals' similarity graph — a gap of more than six centesimal points separates it from every other neighbor in the top 10. That kind of concentration is the defining structural fact here.

The shape is a spike. After 247Sports, the next nine neighbors score between 0.92 and 0.89, forming a tight secondary band. Tallying the subcategories across those nine: six are Athletes (Mark Ingram II at 0.92, Jalen Hurts at 0.91, Drew Brees at 0.91, Marcus Spears at 0.91, Sean Payton at 0.90, Leonard Fournette at 0.90), two are Sports Teams (LSU Football at 0.90, Clemson Football at 0.89), and one is a Website (MaxPreps at 0.89). The New Orleans Saints round out the ten at 0.89 as a third Sports Team. Rivals itself is a Website, making 247Sports and MaxPreps the only fellow Websites in the top 10 — and 247Sports is in a class of its own.

The athlete-heavy composition skews toward football figures with SEC and NFL connections, though that pattern is a subcategory observation, not a thematic claim. What the data shows plainly is an audience shaped almost entirely by football-adjacent entities — players, coaches, and college programs — with a single peer website dominating the structural center.

The spike on 247Sports, combined with the dense athlete-and-team cluster behind it, points to an audience with a very specific and consistent profile: one that follows college football recruiting coverage with unusual depth and focus.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "rivals", "title": "Rivals", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "rivals", "k": 10, "shape": "spike", "filter": null, "results": [ { "handle": "247sports", "title": "247Sports", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9771, "drivers": [ "O04", "N02", "Q05", "Q02", "I01" ] }, { "handle": "markingram21", "title": "Mark Ingram II", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9162, "drivers": [ "O04", "Q05", "N02", "Q02", "M02" ] }, { "handle": "jalenhurts", "title": "Jalen Hurts", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9147, "drivers": [ "N02", "O04", "Q05", "M02", "Q02" ] }, { "handle": "drewbrees", "title": "Drew Brees", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9125, "drivers": [ "O04", "Q05", "N02", "M02", "I01" ] }, { "handle": "mspears96", "title": "Marcus Spears", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9059, "drivers": [ "O04", "N02", "Q05", "Q02", "M02" ] }, { "handle": "lsufootball", "title": "LSU Football", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.9015, "drivers": [ "O04", "N02", "Q05", "M02", "Q02" ] }, { "handle": "seanpayton", "title": "Sean Payton", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8992, "drivers": [ "O04", "Q05", "N02", "M02", "Q02" ] }, { "handle": "_fournette", "title": "Leonard Fournette", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.895, "drivers": [ "O04", "N02", "Q05", "Q02", "M02" ] }, { "handle": "clemsonfb", "title": "Clemson Football", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.8941, "drivers": [ "N02", "O04", "Q05", "M02", "K04" ] }, { "handle": "saints", "title": "New Orleans Saints", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.8896, "drivers": [ "O04", "Q05", "N02", "Q02", "M02" ] } ] }
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