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Religion News Service

Marketing Channels
News Publishers
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Religion News Service's top 10 nearest neighbors span five distinct subcategories — websites, podcasts and radio, comedians, journalists, and government officials — with no single type dominating and scores compressed into a narrow band from 0.84 down to 0.81.

The shape is flat: CNN Religion leads at 0.84, but the drop to the next neighbor is small, and the remaining nine sit within four hundredths of a point of each other. Blaire Erskine, a comedian, comes in at 0.82 — the same tier as fact-checking site Snopes.com at 0.82 and trivia outlet Mental Floss at 0.82. Public radio is well represented: Morning Edition at 0.81 and 1A at 0.81 both appear, alongside NPR journalist Audie Cornish at 0.81. Amanda Gorman, an author, sits at 0.81, as do Jill Biden, a government official, and AP Sports, the only other News Publisher in the top 10, at 0.81. The mix — fact-checkers, public radio programs, a comedian, an author, a government official, and a wire-service sports feed — resists a single thematic label. What unites them is audience composition, not subject matter. No other News Publishers appear in the top 10 beyond AP Sports.

The flat, cross-kind structure suggests this audience is defined less by a specific content niche than by a consistent profile that cuts across public-interest media, civic figures, and general-knowledge sources.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "rns", "title": "Religion News Service", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "rns", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "cnnbelief", "title": "CNN Religion", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8433, "drivers": [ "N03", "G03", "P06", "F04", "A02" ] }, { "handle": "blaireerskine", "title": "Blaire Erskine", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.8212, "drivers": [ "A02", "N03", "G01", "G03", "H01" ] }, { "handle": "mental_floss", "title": "Mental Floss", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8173, "drivers": [ "N03", "A02", "G01", "G03", "H01" ] }, { "handle": "snopes", "title": "Snopes.com", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8166, "drivers": [ "N03", "G01", "A02", "P02", "G03" ] }, { "handle": "theamandagorman", "title": "Amanda Gorman", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.8149, "drivers": [ "A02", "N03", "G03", "G01", "H01" ] }, { "handle": "morningedition", "title": "Morning Edition", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.8118, "drivers": [ "A02", "G03", "G01", "N03", "H02" ] }, { "handle": "npraudie", "title": "Audie Cornish", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8117, "drivers": [ "A02", "G03", "G01", "H02", "H01" ] }, { "handle": "drbiden", "title": "Jill Biden", "category": "Celebrities and Influencers", "subcategory": "Government Officials", "similarity": 0.8116, "drivers": [ "N03", "A02", "G03", "G01", "P02" ] }, { "handle": "ap_sports", "title": "AP Sports", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8109, "drivers": [ "N03", "F04", "P06", "P02", "A02" ] }, { "handle": "1a", "title": "1A", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.8105, "drivers": [ "G03", "N03", "G01", "A02", "H02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: