Playground →
At 0.8659, TB12sports — a fitness brand — sits at the edge of a top 10 otherwise built entirely from athletes and Boston sports teams, marking the second neighborhood in a two-peak audience shape.
The dominant cluster is unmistakable: Danny Amendola and Julian Edelman tie at 0.947, the highest scores in the set, followed by Wes Welker (0.92), David Ortiz (0.91), and Vince Wilfork (0.91) — all Athletes by subcategory. Woven into that same band are three Sports Teams: the Red Sox (0.93), Boston Bruins (0.92), and New England Patriots (0.92). Six of the top eight neighbors are athletes; the other two are Boston-market franchises. The only departure from that pattern in the upper tier is Jared Carrabis, a Journalist, at 0.89 — a single outlier in an otherwise athlete-and-team cluster. Then the scores step down to TB12sports at 0.87, a Fitness brand that pulls the audience shape toward a second, distinct neighborhood outside the Boston sports core.
The two-peak structure means Gronkowski's audience isn't simply a Boston sports crowd — it bridges that tight regional athlete cluster with a fitness-oriented audience segment, a pairing that no single sports team or fellow athlete in the top 10 fully captures.
