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Roblox

Brands
Entertainment Platforms
Playground →Docs

Roblox's top 10 nearest neighbors span TV shows, MMA media, actors, musicians, magazines, and a fictional character — with no other Entertainment Platform appearing in the set.

The shape is flat: scores run from MMA Junkie at 0.82 down to Georges St-Pierre and Sylvester Stallone at 0.79, a narrow band with no single dominant pull. Tallying the subcategories across the top 10 reveals a genuinely mixed cluster. TV Shows account for three neighbors — Kardashians on E! (0.80), Marvel's Agents of S.H.I.E.L.D. (0.79), and Warner Bros. TV (0.79). Actors appear twice — Victoria Justice (0.79) and Sylvester Stallone (0.79). The remaining five positions are each a different subcategory: a Website (MMA Junkie), a Magazine (Playboy), a Fact Quote and Lyric Account (Fact), a Fictional Character (Thor), and an Athlete (Georges St-Pierre). MMA-adjacent content — MMA Junkie at 0.82 and Georges St-Pierre at 0.79 — is a notable thread running through the set alongside superhero and reality TV properties.

The flat, cross-kind spread suggests Roblox's audience is shaped by broad mainstream media consumption rather than alignment with any single content category.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "roblox", "title": "Roblox", "category": "Brands", "subcategory": "Entertainment Platforms", "resolved": "roblox", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "mmajunkie", "title": "MMA Junkie", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8213, "drivers": [ "N03", "P04", "E03", "P06", "F04" ] }, { "handle": "playboy", "title": "Playboy", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8014, "drivers": [ "N03", "E03", "P04", "Q06", "P03" ] }, { "handle": "kuwtk", "title": "Kardashians on E!", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7991, "drivers": [ "N03", "P04", "P06", "Q05", "Q06" ] }, { "handle": "fact", "title": "Fact", "category": "Miscellaneous", "subcategory": "Fact Quote and Lyric Accounts", "similarity": 0.7958, "drivers": [ "N03", "P04", "F04", "Q05", "E03" ] }, { "handle": "agentsofshield", "title": "Marvel's Agents of S.H.I.E.L.D.", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.793, "drivers": [ "N03", "J02", "J05", "Q06", "E03" ] }, { "handle": "victoriajustice", "title": "Victoria Justice", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7909, "drivers": [ "N03", "P06", "Q05", "P04", "N04" ] }, { "handle": "high_times_mag", "title": "High Times", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.7898, "drivers": [ "N03", "E03", "F04", "N04", "Q06" ] }, { "handle": "thorofficial", "title": "Thor", "category": "Miscellaneous", "subcategory": "Fictional Characters", "similarity": 0.7887, "drivers": [ "N03", "E03", "J02", "P06", "J05" ] }, { "handle": "theslystallone", "title": "Sylvester Stallone", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7885, "drivers": [ "N03", "E03", "F04", "H04", "P06" ] }, { "handle": "georgesstpierre", "title": "Georges St-Pierre", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7885, "drivers": [ "N03", "E03", "P04", "Q05", "F04" ] } ] }
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